Background

Ethereum Name Service

The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain.

ENS’s job is to map human-readable names like ‘alice.eth’ to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS also supports ‘reverse resolution’, making it possible to associate metadata such as canonical names or interface descriptions with Ethereum addresses.

ENS has similar goals to DNS, the Internet’s Domain Name Service, but has significantly different architecture due to the capabilities and constraints provided by the Ethereum blockchain. Like DNS, ENS operates on a system of dot-separated hierarchical names called domains, with the owner of a domain having full control over subdomains.

Top-level domains, like ‘.eth’ and ‘.test’, are owned by smart contracts called registrars, which specify rules governing the allocation of their subdomains. Anyone may, by following the rules imposed by these registrar contracts, obtain ownership of a domain for their own use. ENS also supports importing in DNS names already owned by the user for use on ENS.

Integrationstwitter

ENS Introduces Email-Based Registration with Para Integration

Thu 8th May 2025
ENS has launched a simplified registration process that allows users to create and manage ENS names using just an email address. This new integration, powered by Para, eliminates traditional Web3 onboarding friction. Key features: - Instant wallet creation without seed phrases or downloads - Streamlined ENS name registration - Universal identity usage across applications - No additional setup required for cross-app functionality The update represents a significant step toward making Web3 identity management more accessible to mainstream users. Para's portable wallet system ensures ENS names and associated wallets maintain consistency across different applications.

ENS Represented at United Nations WIPO Event

Thu 24th Apr 2025
Key updates from the ENS ecosystem: - ENS General Counsel spoke at UN's WIPO 25th Anniversary event - Nick Johnson discussed V2 upgrade and Namechain L2 rollup on Epicenter podcast - **GoDaddy Integration**: Traditional .com/.org domains can now work with ENS - SheFi.eth launched gasless subnames on Base - Jeff Lau presented ENS future vision at ETHGlobal Taipei - Makoto spoke at Builder Nights Dubai - James John Beck engaged with students at Cornell Blockchain conference - Security features highlighted: gasless renewals and safer transactions - ENS currently hiring for 6 new positions at [ENS Labs](https://www.enslabs.org/jobs)
Community article

Builders Day Lights Up Times Square with ENS Identities

Mon 5th May 2025
In a significant display of web3 adoption, over 2,000 builders gathered at Times Square for Builder's Day, showcasing their ENS (Ethereum Name Service) identities on the iconic billboards. The event demonstrated how onchain identity is evolving: - Verified credentials - Community-driven participation - Public display of web3 identities The @eigenlayer ecosystem played a notable role, highlighting the growing intersection of decentralized finance and public identity verification. This gathering represents a shift toward verifiable trust in public spaces, merging digital identity with physical presence.

ENS App Now Available in Spanish

Thu 13th Feb 2025
The Ethereum Name Service (ENS) app has expanded its language support to include Spanish, marking a significant step in global accessibility. This update follows Uniswap's recent multilingual expansion, which now supports seven languages and 18+ currencies. Key updates: - Full Spanish language interface - Available for immediate download - Part of broader Web3 localization efforts Users can access the Spanish version through the standard ENS app interface.
Community article

Vitalik Buterin Emphasizes ENS as Infrastructure at frENSday, PayPal Integration Revealed

Mon 20th Jan 2025
At the recent frENSday event, two significant developments emerged: - Vitalik Buterin emphasized ENS's role as fundamental infrastructure rather than just an application - PayPal/Venmo representative revealed plans for ENS integration, connecting .eth names with traditional payment addresses This follows PayPal and Venmo's official integration of ENS earlier this year, which brought ENS capabilities to millions of users. The ecosystem has grown to include over 11 million cb.id registrations. *Want to learn more about frENSday?* Visit their website for event details and ticket information.

Ubisoft Integrates Onchain Identities in Captain Laserhawk Universe

Thu 26th Dec 2024
Ubisoft is taking a significant step in gaming identity management with its Captain Laserhawk Universe. The game will move away from traditional usernames and gamertags, instead implementing blockchain-based player identities. - Players will have verifiable onchain identities - Integration marks shift from anonymous gaming handles - Part of broader NFT initiative for Captain Laserhawk shooter This approach aims to create more authentic player experiences and ownership within the game ecosystem.

Google Integrates ENS, Enabling .eth Domain Searches

Tue 15th Oct 2024
**Key ENS Ecosystem Updates:** - Google officially integrated ENS, allowing direct .eth name searches and balance checks in Google Search - ENS Radio featured @ArianeeProject, discussing tokenized digital product passports - Over 450,000 Basenames now registered - $5,000 offered for ENS-based projects at @ETHRome hackathon - @EFDevcon's website fully decentralized using Swarm and ENS - @ENS_DAO shared weekly roundup and Newsletter #71 **Get involved:** Check out the latest developments and stay tuned for more updates from the ENS ecosystem!
Community article

Google Integrates ENS Domains into Search

Thu 10th Oct 2024
Google has officially integrated ENS Domains into its search capabilities, allowing users to search for any .eth name directly on Google and view associated wallet balances. This integration marks a significant step in bringing blockchain accessibility to the mainstream. To use this feature: 1. Open Google Search 2. Type any .eth domain name (e.g., vitalik.eth) 3. View the search results displaying Ethereum wallet balance and blockchain data The feature pulls balance and transaction details from Etherscan, simplifying the process of checking balances without visiting external sites. **Note**: Some users may have noticed this integration a few months ago, but it is now live for everyone.

Onchain Halloween Arrives with Spooky.box Domains

Mon 7th Oct 2024
**Onchain Halloween** has arrived, bringing a spooky twist to the digital realm. Users are encouraged to explore their **http://spooky.box** domains, which offer a unique blend of functionality: - All spooky boxes can serve as both **ENS** (Ethereum Name Service) and **DNS** (Domain Name System) domains - This dual functionality enhances the versatility of these Halloween-themed digital assets The event seems to be ongoing, with repeated announcements to engage users and maintain excitement. Participants can expect a mix of blockchain technology and festive Halloween elements in this digital celebration.
Community article

ENS Ecosystem Update: frENSday Speakers, ETHGlobal Singapore, and More

Thu 25th Jul 2024
**Key Updates:** - Two new frENSday speakers announced: Medha Kothari (Uniswap Labs) and Paulo (3DNS) - ENS team members attended SheFi Summit, ETHGlobal Singapore, and Token2049 - Coinbase introduced a Basename registration guide for AI agents - ENSVision released a tutorial on ENS subnames - eth.cd launched a tipping feature for ENS profiles - Linea.eth subnames available at SheFi Summit - ENS DAO shared weekly Working Group updates **Community Engagement:** - ENS team operated booth at ETHGlobal Singapore - Katherine Wu participated in Abstract Summit panel on usability
Community article
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