Background

Prada Timecapsule

Launched for the first time on December 5, 2019, Prada Timecapsule is a monthly online event. For 24 hours, each first Thursday, an exclusive item which forms  part of this collection is made available on prada.com in very limited quantities in selected markets. Now Prada Timecapsule  is renewed by entering a new phase and expanding its creative presence  in the Web3 with the Timecapsule NFT Collection: each limited edition  physical product will be accompanied by a gifted NFT.

Integrationstwitter

Prada Expands K-Culture Presence with New Brand Ambassador

Thu 17th Apr 2025
Luxury fashion house Prada continues its strategic expansion into Asian markets with the appointment of K-pop star Gawon as its newest brand ambassador. The MEOVV group member joins actor Byeon Wooseok in representing the Italian brand in South Korea. This move follows Prada's recent pattern of engaging prominent Korean cultural figures, demonstrating the brand's commitment to strengthening its presence in the K-culture sphere. - Gawon becomes Prada's latest Korean ambassador - Appointment continues Prada's focus on Korean market - Follows Byeon Wooseok's ambassadorship from late 2024
Community article

Prada Unveils Days of Summer Campaign

Thu 17th Apr 2025
Prada launches its latest Days of Summer campaign featuring model Julia Nobis, following recent appearances by Troye Sivan and Lina Zhanglina. The campaign, directed by creative duo Miuccia Prada and Raf Simons, showcases summer aesthetics through the lens of photographer Oliver Hadlee Pearch, with creative direction by Ferdinando Verderi. Key campaign details: - Features model Julia Nobis - Shot by Oliver Hadlee Pearch - Creative direction: Ferdinando Verderi - Part of ongoing summer series [Explore the full campaign](https://tinyurl.com/4dxhvcyz)
Community article

Prada Creates Custom Looks for ENHYPEN's Coachella Performance

Thu 17th Apr 2025
Prada continues its collaboration with K-pop group ENHYPEN, designing custom outfits for their historic Coachella Valley Music and Arts Festival performance. This follows their previous partnership for ENHYPEN's third world tour opening at Goyang Stadium, where each member wore individually tailored Prada ensembles. The luxury fashion house maintains its commitment to creating personalized looks that reflect both individual member aesthetics and group identity. - Custom designs for each member - Exclusive Coachella festival appearance - Continuation of ENHYPEN's role as Prada Ambassadors
Community article

Prada SS25 Collection Featured in High-Profile Magazine Editorials

Mon 14th Apr 2025
**Prada's Spring/Summer 2025 collection** gains visibility through notable magazine features: - Actor Kit Connor showcased in Flaunt USA, photographed by Damian Foxe with styling by Elad Biton - Brand Ambassador Troye Sivan featured in ICON 96, captured by Brett Lloyd and styled by Marc Forne These editorial appearances highlight Prada's continued influence in luxury fashion and entertainment spheres.
Community article

Prada FW25 Show Design Merges Industrial and Luxe Elements

Thu 27th Feb 2025
Prada's Fall/Winter 2025 show transforms the Deposito of Fondazione Prada through striking contrasts. The space features industrial metal scaffolding juxtaposed with an elegant carpet by Catherine Martin. The design philosophy reflects the collection's complexity through visual dichotomies: - Raw industrial elements vs refined details - Structural components vs decorative elements This follows Prada's recent cinematic direction, seen in their Galleria collection featuring handcrafted leather rosettes. *The intentional contrast between industrial and luxury elements creates a unique dialogue between space and fashion.*

Prada FW25 Menswear Show Draws Notable Attendees in Milan

Mon 20th Jan 2025
The Prada FW25 Menswear Show at Fondazione Pradas Deposito in Milan attracted several notable personalities: - **Sturniolo Triplets** made their appearance at the prestigious event - **Sebastian Stan** and Prada Ambassador **Ma Long** were among the distinguished guests - Artists **Theaster Gates** and director **Luca Guadagnino** also attended the showcase The event continues Prada's tradition of bringing together diverse personalities from entertainment, sports, and arts at their fashion presentations.
Community article

Prada Holiday 2024 Campaign Features Star-Studded Dinner Party

Thu 28th Nov 2024
Prada unveils its Holiday 2024 campaign featuring brand ambassadors **Maya Hawke** and **Karina** in an elegant dinner party setting. The campaign, photographed by *Willy Vanderperre* with creative direction by *Ferdinando Verderi*, showcases: - Traditional Milanese seasonal cake from historic Marchesi 1824 patisserie - Festive tablescape and confectionery offerings - Earlier campaign images included Kelvin Harrison Jr. and Louis Partridge The campaign highlights Prada's connection to Milan's culinary heritage while presenting their holiday collection in a sophisticated setting.
Community article

Prada Galleria Campaign Continues Its Artistic Journey

Mon 25th Nov 2024
Prada continues its artistic narrative for the Prada Galleria campaign, emphasizing poetic and dramatic elements. The latest installment builds on previous messaging about handcrafted storytelling. Key highlights: - Creative direction by Ferdinando Verderi - Focus on artisanal craftsmanship - Campaign showcases dramatic and poetic elements - Continuation of brand's luxury storytelling approach The campaign reinforces Prada's commitment to blending traditional craftsmanship with contemporary artistic expression.
Community article

Anderson .Paak Curates The Sound of Prada Seoul

Mon 28th Oct 2024
Grammy winner Anderson .Paak (DJ Pee.Wee) leads creative direction for The Sound of Prada Seoul, a global music event series celebrating worldwide music culture. - .Paak curated a lineup of emerging talents - Event showcases fusion of international and Korean musical styles - Performance highlights modern Korean cultural identity The Sound of Prada continues its worldwide journey, previously featuring K-pop star Jaehyun, blending luxury fashion with diverse musical expressions.

Prada's October Time Capsule: Limited Edition Shirt and NFT

Tue 15th Oct 2024
Prada's October Time Capsule event is now live. For 24 hours only on October 3rd, fashion enthusiasts can purchase a limited-edition Prada shirt on Prada.com. Each shirt comes with a complimentary NFT, while supplies last. Key points: - Event runs for 24 hours on October 3rd - Limited-edition Prada shirt available - Accompanying NFT gifted with each purchase - Exclusive to Prada.com *Don't miss this unique opportunity to own a piece of digital fashion history.* For more details, visit the official Prada website.
Community article
dudes