Prada SS26 Menswear Show Announcement

**Prada reveals the meticulous creation process** behind its Montecarlo collection, emphasizing traditional craftsmanship and refined construction techniques. **Key highlights:** - Creation begins with careful planning - outlines on paper and texture selection - Each cut and stitch reflects disciplined, refined craft - Uses *lavorazione a sacchetto* (slip-lasting method) for lightweight, flexible construction - Leather carefully selected and weighed for optimal softness **The process combines** performance-driven design with traditional Italian leather craftsmanship, translating speed and functionality into premium materials. [Discover more details](https://tinyurl.com/3sdwbkj5)

**Prada's December TimeCapsule** launches today with a 24-hour exclusive window. The luxury brand is offering: - Limited-edition Prada shirt - Complimentary NFT with purchase - Available only on [Prada.com](http://Prada.com) This continues Prada's monthly Web3 strategy, combining physical fashion with digital collectibles. The TimeCapsule series runs on the first Thursday of each month. **Act fast** - supplies are limited and the window closes tomorrow.

**Three Hollywood stars** made fashion statements at the Gotham Awards in New York on December 1, 2025, all wearing **Prada designs**. **Michael B Jordan** chose a sophisticated look with: - Dark slate grey double-breasted blazer - Soft green poplin shirt - Black satin tie and brushed leather lace-ups **Zoey Deutch** stood out in: - Yellow tulle dress with feather-effect sequin embroidery - Black satin platform shoes **Jayme Lawson** opted for elegance with: - Gray silk duchess satin dress - One-shoulder bow detail - Silver satin décolleté shoes The coordinated Prada presence highlights the brand's continued influence in **high-profile entertainment events**.

**Prada launches artisanal confections at Mi Shang Prada Rong Zhai** The luxury brand unveils **Gianduiotto** - handcrafted chocolate treats in rich cacao tones with intricate layered patterns. Each piece features meticulous attention to detail. **Key highlights:** - Hand-decorated biscuits crafted as "constellation of color" - Artisanal **Panettone** with glazed surfaces - Limited availability until January 11 - Combines culinary craft with design philosophy This culinary venture connects to Prada's broader Web3 strategy through their **Timecapsule NFT Collection**, where limited physical products are paired with digital assets. [Explore the collection](https://tinyurl.com/bdemvb4n)

**K-pop group ENHYPEN** continues their Prada ambassador duties, featuring in Harper's Bazaar Korea wearing the luxury brand's Holiday 2025 collection. The editorial was **photographed by Kim Hyungsik** and directed by Seo Dongbeom, marking another high-profile collaboration between the seven-member group and the Italian fashion house. This follows a pattern of Prada's strategic celebrity partnerships, with recent Holiday 2025 editorials featuring: - **Benedict Cumberbatch** in Port Magazine - **Benedetta Porcaroli** in GQ Italia - **Zoey Deutch** in L'Officiel USA ENHYPEN previously appeared in Prada campaigns for the SS25 collection in Harper's Bazaar Japan, demonstrating the brand's continued investment in K-pop influence for global fashion marketing.