🎭 ENHYPEN Strikes Again

Prada unveils its Spring/Summer 2026 campaign titled **Image of an Image**, exploring layered perspectives through photography. The campaign features: - Prada Ambassadors **Nicholas Hoult**, Hunter Schafer, Damson Idris, and Carey Mulligan - Additional talent: John Glacier, Levon Hawke, and Liu Wen - Photography by **Anne Collier** with images by Oliver Hadlee Pearch Creative Direction: - **Miuccia Prada** and **Raf Simons** lead as Creative Directors - Campaign direction and video by **Ferdinando Verderi** The concept plays with meta-photography—photographs of photographs—creating a recursive visual narrative that questions the nature of images as both subject and object. [Explore the full campaign](https://tinyurl.com/2skjc7y8)

Prada's **Triangle Fire Horse** installation has arrived at Chengdu IFS Mall, marking the second stop in a multi-city celebration of the Year of the Fire Horse. **Key Details:** - The installation runs through **March 3, 2026** - Prada Ambassador **Chen Haoyu** attended the opening alongside Chen Haosen, Li Qin, and Qu Chuxiao - Previously launched at Shanghai IFC Mall with ambassadors Yang Mi and Ma Long The luxury brand is bringing the Fire Horse to life through physical installations across Chinese cities, creating experiential moments that blend traditional zodiac symbolism with contemporary design. The Chengdu activation follows the Shanghai debut, where the installation appeared at both IFC Mall and Prada Rong Zhai.

Prada has unveiled its Fabric Archive in Levanella, Tuscany, where over 25,000 fabrics are meticulously preserved by hand. The archive serves as a physical repository of the fashion house's creative evolution. **Key Details:** - Archive contains embroidered grisaille, crystal mesh, and technical nylon samples - Each fabric represents a moment in Prada's design history - Located in Tuscany, materials are catalogued and stored as reference for future collections The archive functions as both historical record and creative resource, allowing designers to reference past materials and techniques. Full documentation available at [YouTube](https://youtu.be/n7KjzhOnP2E).

Prada has launched its **Couleur Vivante** fine jewelry collection, featuring untreated morganite gemstones in their natural antique pink hue. **Key Details:** - The collection showcases morganite stones that receive no chemical enhancement or treatment - Each gem is selected through careful research to find stones with natural brilliance - The cutting process emphasizes precision and restraint to preserve the stone's authentic color - Morganite appears alongside aquamarines in chromatic pairings - Creative direction by Miuccia Prada and Raf Simons, with campaign creative by Ferdinando Verderi The collection represents a focus on authenticity in luxury jewelry, allowing the natural properties of the gemstones to define the aesthetic rather than relying on treatments or enhancements. [Explore the collection](https://tinyurl.com/yc46ayva)

Prada has opened a new three-level boutique at LANDMARK Hong Kong, marking over 20 years in the city. **Key Features:** - Off-white steel façade with signature Prada triangle pattern - Porto Bianco stone wrapping the corner of Des Voeux Road and Ice House Street - Interior design inspired by 1950s Italian aesthetics - Wooden screens create intimate shopping spaces with varied depth and visibility The boutique combines traditional craftsmanship with contemporary retail design, offering a refined shopping experience in one of Hong Kong's premier luxury destinations.