Background

Prada Timecapsule

Launched for the first time on December 5, 2019, Prada Timecapsule is a monthly online event. For 24 hours, each first Thursday, an exclusive item which forms  part of this collection is made available on prada.com in very limited quantities in selected markets. Now Prada Timecapsule  is renewed by entering a new phase and expanding its creative presence  in the Web3 with the Timecapsule NFT Collection: each limited edition  physical product will be accompanied by a gifted NFT.

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Prada Unveils Montecarlo Craftsmanship Process

Thu 4th Dec 2025
**Prada reveals the meticulous creation process** behind its Montecarlo collection, emphasizing traditional craftsmanship and refined construction techniques. **Key highlights:** - Creation begins with careful planning - outlines on paper and texture selection - Each cut and stitch reflects disciplined, refined craft - Uses *lavorazione a sacchetto* (slip-lasting method) for lightweight, flexible construction - Leather carefully selected and weighed for optimal softness **The process combines** performance-driven design with traditional Italian leather craftsmanship, translating speed and functionality into premium materials. [Discover more details](https://tinyurl.com/3sdwbkj5)
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🎁 Prada Drops December

Thu 4th Dec 2025
**Prada's December TimeCapsule** launches today with a 24-hour exclusive window. The luxury brand is offering: - Limited-edition Prada shirt - Complimentary NFT with purchase - Available only on [Prada.com](http://Prada.com) This continues Prada's monthly Web3 strategy, combining physical fashion with digital collectibles. The TimeCapsule series runs on the first Thursday of each month. **Act fast** - supplies are limited and the window closes tomorrow.
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🎭 Prada Dominates Gotham

Thu 4th Dec 2025
**Three Hollywood stars** made fashion statements at the Gotham Awards in New York on December 1, 2025, all wearing **Prada designs**. **Michael B Jordan** chose a sophisticated look with: - Dark slate grey double-breasted blazer - Soft green poplin shirt - Black satin tie and brushed leather lace-ups **Zoey Deutch** stood out in: - Yellow tulle dress with feather-effect sequin embroidery - Black satin platform shoes **Jayme Lawson** opted for elegance with: - Gray silk duchess satin dress - One-shoulder bow detail - Silver satin décolleté shoes The coordinated Prada presence highlights the brand's continued influence in **high-profile entertainment events**.
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🍫 Prada's Chocolate Meets Web3

Mon 1st Dec 2025
**Prada launches artisanal confections at Mi Shang Prada Rong Zhai** The luxury brand unveils **Gianduiotto** - handcrafted chocolate treats in rich cacao tones with intricate layered patterns. Each piece features meticulous attention to detail. **Key highlights:** - Hand-decorated biscuits crafted as "constellation of color" - Artisanal **Panettone** with glazed surfaces - Limited availability until January 11 - Combines culinary craft with design philosophy This culinary venture connects to Prada's broader Web3 strategy through their **Timecapsule NFT Collection**, where limited physical products are paired with digital assets. [Explore the collection](https://tinyurl.com/bdemvb4n)
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🎭 ENHYPEN Strikes Again

Mon 1st Dec 2025
**K-pop group ENHYPEN** continues their Prada ambassador duties, featuring in Harper's Bazaar Korea wearing the luxury brand's Holiday 2025 collection. The editorial was **photographed by Kim Hyungsik** and directed by Seo Dongbeom, marking another high-profile collaboration between the seven-member group and the Italian fashion house. This follows a pattern of Prada's strategic celebrity partnerships, with recent Holiday 2025 editorials featuring: - **Benedict Cumberbatch** in Port Magazine - **Benedetta Porcaroli** in GQ Italia - **Zoey Deutch** in L'Officiel USA ENHYPEN previously appeared in Prada campaigns for the SS25 collection in Harper's Bazaar Japan, demonstrating the brand's continued investment in K-pop influence for global fashion marketing.
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Prada Unveils Spring/Summer 2026 Womenswear Collection

Thu 11th Sep 2025
**Miuccia Prada** and **Raf Simons** presented the Prada Spring/Summer 2026 Womenswear Collection on September 25th at 2 PM CEST. The creative duo continues their collaborative vision for the Italian luxury house, showcasing the upcoming season's women's ready-to-wear designs. This presentation follows Prada's recent Fall/Winter 2025 campaign featuring various talents and their ongoing Galleria bag campaign starring Scarlett Johansson, directed by Yorgos Lanthimos. The collection marks another milestone in the partnership between Prada and Simons, who joined as co-creative director alongside the house's matriarch.
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Prada SS26 Menswear Show Announcement

Mon 23rd Jun 2025
Prada announces its Spring/Summer 2026 Menswear Collection showcase, scheduled for June 22nd at 2 PM CEST. The presentation will be led by creative directors Miuccia Prada and Raf Simons. This follows their successful Fall/Winter 2025 Womenswear Collection presentation held in February, continuing Prada's seasonal fashion calendar. - **Date**: June 22nd, 2025 - **Time**: 2 PM CEST - **Creative Directors**: Miuccia Prada & Raf Simons - **Collection**: Spring/Summer 2026 Menswear
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Prada FW25 Show Design Merges Industrial and Luxe Elements

Thu 27th Feb 2025
Prada's Fall/Winter 2025 show transforms the Deposito of Fondazione Prada through striking contrasts. The space features industrial metal scaffolding juxtaposed with an elegant carpet by Catherine Martin. The design philosophy reflects the collection's complexity through visual dichotomies: - Raw industrial elements vs refined details - Structural components vs decorative elements This follows Prada's recent cinematic direction, seen in their Galleria collection featuring handcrafted leather rosettes. *The intentional contrast between industrial and luxury elements creates a unique dialogue between space and fashion.*

Prada FW25 Menswear Show Draws Notable Attendees in Milan

Mon 20th Jan 2025
The Prada FW25 Menswear Show at Fondazione Pradas Deposito in Milan attracted several notable personalities: - **Sturniolo Triplets** made their appearance at the prestigious event - **Sebastian Stan** and Prada Ambassador **Ma Long** were among the distinguished guests - Artists **Theaster Gates** and director **Luca Guadagnino** also attended the showcase The event continues Prada's tradition of bringing together diverse personalities from entertainment, sports, and arts at their fashion presentations.
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Prada Holiday 2024 Campaign Features Star-Studded Dinner Party

Thu 28th Nov 2024
Prada unveils its Holiday 2024 campaign featuring brand ambassadors **Maya Hawke** and **Karina** in an elegant dinner party setting. The campaign, photographed by *Willy Vanderperre* with creative direction by *Ferdinando Verderi*, showcases: - Traditional Milanese seasonal cake from historic Marchesi 1824 patisserie - Festive tablescape and confectionery offerings - Earlier campaign images included Kelvin Harrison Jr. and Louis Partridge The campaign highlights Prada's connection to Milan's culinary heritage while presenting their holiday collection in a sophisticated setting.
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