Background

Prada Timecapsule

Launched for the first time on December 5, 2019, Prada Timecapsule is a monthly online event. For 24 hours, each first Thursday, an exclusive item which forms  part of this collection is made available on prada.com in very limited quantities in selected markets. Now Prada Timecapsule  is renewed by entering a new phase and expanding its creative presence  in the Web3 with the Timecapsule NFT Collection: each limited edition  physical product will be accompanied by a gifted NFT.

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🛹 Sandro Dias Breaks World Record with 70-Meter Skate Drop

Mon 6th Oct 2025
**Skateboarding legend Sandro Dias made history** with a record-breaking 70-meter drop, reaching speeds over 103 km/h. **Key highlights:** - World's biggest skate drop from 70 meters high - Speed exceeded 103 km/h during descent - Backed by Prada Linea Rossa and Red Bull partnership **Technical precision** played a crucial role. Prada Linea Rossa engineered specialized aerodynamic gear with heat-sealed construction designed for extreme performance. The feat combines **momentum, mastery, and movement** - pushing the boundaries of what's possible in skateboarding. [Discover more details](https://tinyurl.com/atzn9sks)
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👕 Prada's October Drop

Thu 2nd Oct 2025
**Prada's October TimeCapsule** launches today with a limited-edition shirt and accompanying NFT. **Key Details:** - Available on [Prada.com](http://Prada.com) for **24 hours only** - Limited quantities while supplies last - Each physical shirt comes with a **gifted NFT** This continues Prada's monthly Web3 initiative, combining luxury fashion with digital collectibles. The TimeCapsule series offers exclusive items on the first Thursday of each month. [Learn more](https://tinyurl.com/2wtvhesv) about this month's release.
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Prada Unveils Spring/Summer 2026 Womenswear Collection

Thu 11th Sep 2025
**Miuccia Prada** and **Raf Simons** presented the Prada Spring/Summer 2026 Womenswear Collection on September 25th at 2 PM CEST. The creative duo continues their collaborative vision for the Italian luxury house, showcasing the upcoming season's women's ready-to-wear designs. This presentation follows Prada's recent Fall/Winter 2025 campaign featuring various talents and their ongoing Galleria bag campaign starring Scarlett Johansson, directed by Yorgos Lanthimos. The collection marks another milestone in the partnership between Prada and Simons, who joined as co-creative director alongside the house's matriarch.
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Prada SS26 Menswear Show Announcement

Mon 23rd Jun 2025
Prada announces its Spring/Summer 2026 Menswear Collection showcase, scheduled for June 22nd at 2 PM CEST. The presentation will be led by creative directors Miuccia Prada and Raf Simons. This follows their successful Fall/Winter 2025 Womenswear Collection presentation held in February, continuing Prada's seasonal fashion calendar. - **Date**: June 22nd, 2025 - **Time**: 2 PM CEST - **Creative Directors**: Miuccia Prada & Raf Simons - **Collection**: Spring/Summer 2026 Menswear
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Prada FW25 Show Design Merges Industrial and Luxe Elements

Thu 27th Feb 2025
Prada's Fall/Winter 2025 show transforms the Deposito of Fondazione Prada through striking contrasts. The space features industrial metal scaffolding juxtaposed with an elegant carpet by Catherine Martin. The design philosophy reflects the collection's complexity through visual dichotomies: - Raw industrial elements vs refined details - Structural components vs decorative elements This follows Prada's recent cinematic direction, seen in their Galleria collection featuring handcrafted leather rosettes. *The intentional contrast between industrial and luxury elements creates a unique dialogue between space and fashion.*

Prada FW25 Menswear Show Draws Notable Attendees in Milan

Mon 20th Jan 2025
The Prada FW25 Menswear Show at Fondazione Pradas Deposito in Milan attracted several notable personalities: - **Sturniolo Triplets** made their appearance at the prestigious event - **Sebastian Stan** and Prada Ambassador **Ma Long** were among the distinguished guests - Artists **Theaster Gates** and director **Luca Guadagnino** also attended the showcase The event continues Prada's tradition of bringing together diverse personalities from entertainment, sports, and arts at their fashion presentations.
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Prada Holiday 2024 Campaign Features Star-Studded Dinner Party

Thu 28th Nov 2024
Prada unveils its Holiday 2024 campaign featuring brand ambassadors **Maya Hawke** and **Karina** in an elegant dinner party setting. The campaign, photographed by *Willy Vanderperre* with creative direction by *Ferdinando Verderi*, showcases: - Traditional Milanese seasonal cake from historic Marchesi 1824 patisserie - Festive tablescape and confectionery offerings - Earlier campaign images included Kelvin Harrison Jr. and Louis Partridge The campaign highlights Prada's connection to Milan's culinary heritage while presenting their holiday collection in a sophisticated setting.
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Prada Galleria Campaign Continues Its Artistic Journey

Mon 25th Nov 2024
Prada continues its artistic narrative for the Prada Galleria campaign, emphasizing poetic and dramatic elements. The latest installment builds on previous messaging about handcrafted storytelling. Key highlights: - Creative direction by Ferdinando Verderi - Focus on artisanal craftsmanship - Campaign showcases dramatic and poetic elements - Continuation of brand's luxury storytelling approach The campaign reinforces Prada's commitment to blending traditional craftsmanship with contemporary artistic expression.
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Anderson .Paak Curates The Sound of Prada Seoul

Mon 28th Oct 2024
Grammy winner Anderson .Paak (DJ Pee.Wee) leads creative direction for The Sound of Prada Seoul, a global music event series celebrating worldwide music culture. - .Paak curated a lineup of emerging talents - Event showcases fusion of international and Korean musical styles - Performance highlights modern Korean cultural identity The Sound of Prada continues its worldwide journey, previously featuring K-pop star Jaehyun, blending luxury fashion with diverse musical expressions.

Prada's October Time Capsule: Limited Edition Shirt and NFT

Tue 15th Oct 2024
Prada's October Time Capsule event is now live. For 24 hours only on October 3rd, fashion enthusiasts can purchase a limited-edition Prada shirt on Prada.com. Each shirt comes with a complimentary NFT, while supplies last. Key points: - Event runs for 24 hours on October 3rd - Limited-edition Prada shirt available - Accompanying NFT gifted with each purchase - Exclusive to Prada.com *Don't miss this unique opportunity to own a piece of digital fashion history.* For more details, visit the official Prada website.
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