Prada Days of Summer Campaign Features Hunter Schafer
Prada Days of Summer Campaign Features Hunter Schafer
🛥️ Pink Boats in Paradise

Prada unveils its Days of Summer campaign featuring brand ambassador Hunter Schafer, directed by creative duo Miuccia Prada and Raf Simons. The campaign brings fantasy to life through:
- Installation at Lido del Faro, Capri (July 6-13)
- Pastel-colored wooden gozzo boats in Punta Carena bay
- Special pink gozzo display at Prada boutique in Via Roma 2
The campaign, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi, blends dream-like imagery with physical installations, creating a nostalgic Italian summer atmosphere.
A fleeting presence at the height of the season: Prada “Days of Summer” explores the blurred lines between image and reality, playfully and irreverently. The Prada campaign’s pink gozzo will be moored beside the Prada Capri boutique, in Via Roma 2, until July 13th. #PradaSummer
A fantasy becomes physical in Punta Carena bay. The Prada “Days of Summer” takes form at Lido del Faro until July 13th. A surreal setting, softly painted, quietly nostalgic. The iconic pink gozzo awaits also beside the Prada boutique, in Via Roma 2. #PradaSummer #Prada
At Lido del Faro, Capri, the Prada "Days of Summer" installation comes into focus. For one week only, until July 13th, pastel coloured wooden gozzo boats rest in calm waters, embodying the adventure and pleasure-seeking spirit of the season. #PradaSummer #Prada
A fantasy becomes physical. A surreal vision brought to life in the serene Punta Carena bay, where the Prada Days of Summer leaps into reality. The archetypal Italian gozzo boat moors at Lido del Faro - its pastel-painted hulls reflecting a fleeting summer reverie. The setting,
Summer: a fantasy. Prada Ambassador Hunter Schafer in Prada’s “Days of Summer”. Creative Directors: #MiucciaPrada and #RafSimons Photography: Oliver Hadlee Pearch Campaign Creative Direction, Film Direction: Ferdinando Verderi #PradaSummer #Prada
Prada SS26 Menswear Show Announcement

Prada announces its Spring/Summer 2026 Menswear Collection showcase, scheduled for June 22nd at 2 PM CEST. The presentation will be led by creative directors Miuccia Prada and Raf Simons. This follows their successful Fall/Winter 2025 Womenswear Collection presentation held in February, continuing Prada's seasonal fashion calendar. - **Date**: June 22nd, 2025 - **Time**: 2 PM CEST - **Creative Directors**: Miuccia Prada & Raf Simons - **Collection**: Spring/Summer 2026 Menswear
Prada FW25 Show Design Merges Industrial and Luxe Elements
Prada's Fall/Winter 2025 show transforms the Deposito of Fondazione Prada through striking contrasts. The space features industrial metal scaffolding juxtaposed with an elegant carpet by Catherine Martin. The design philosophy reflects the collection's complexity through visual dichotomies: - Raw industrial elements vs refined details - Structural components vs decorative elements This follows Prada's recent cinematic direction, seen in their Galleria collection featuring handcrafted leather rosettes. *The intentional contrast between industrial and luxury elements creates a unique dialogue between space and fashion.*
Prada FW25 Menswear Show Draws Notable Attendees in Milan

The Prada FW25 Menswear Show at Fondazione Pradas Deposito in Milan attracted several notable personalities: - **Sturniolo Triplets** made their appearance at the prestigious event - **Sebastian Stan** and Prada Ambassador **Ma Long** were among the distinguished guests - Artists **Theaster Gates** and director **Luca Guadagnino** also attended the showcase The event continues Prada's tradition of bringing together diverse personalities from entertainment, sports, and arts at their fashion presentations.
Prada Holiday 2024 Campaign Features Star-Studded Dinner Party

Prada unveils its Holiday 2024 campaign featuring brand ambassadors **Maya Hawke** and **Karina** in an elegant dinner party setting. The campaign, photographed by *Willy Vanderperre* with creative direction by *Ferdinando Verderi*, showcases: - Traditional Milanese seasonal cake from historic Marchesi 1824 patisserie - Festive tablescape and confectionery offerings - Earlier campaign images included Kelvin Harrison Jr. and Louis Partridge The campaign highlights Prada's connection to Milan's culinary heritage while presenting their holiday collection in a sophisticated setting.