Prada Holiday 2024 Campaign Features Star-Studded Dinner Party

Six members of K-pop group ENHYPEN attended the opening of Prada's new Breeze Nanshan boutique in Taipei on February 6, 2026. **Event Details** - NI-KI, JAKE, SUNOO, JUNGWON, HEESEUNG, and JAY represented Prada as brand ambassadors - The opening took place at the Breeze Nanshan location in Taipei - This follows the group's appearance at the 40th Golden Disc Awards in January, where they wore Prada **Recent ENHYPEN x Prada Appearances** At the Golden Disc Awards on January 10, the group wore navy tuxedos, white poplin shirts, and black leather lace-up shoes from Prada while being nominated for Best Album Division. The partnership between ENHYPEN and Prada continues to strengthen the luxury brand's presence in Asia's fashion and entertainment markets.

Prada's February Time Capsule collection launches today, February 5th, available for 24 hours only on [Prada.com](http://Prada.com). **What's included:** - Limited-edition Prada shirt - Complimentary NFT with purchase The collection is available while supplies last. This marks Prada's continued monthly drop series, where exclusive items are released on the first Thursday of each month. [Learn more](https://tinyurl.com/3ddr4fwk)

Prada has released its **Linea Rossa Eyewear** campaign featuring brand ambassador **Jake Gyllenhaal**. The "New Heights" campaign focuses on performance eyewear designed for extreme conditions. **Key Features:** - Emphasizes resilience and mental strength in high-performance environments - Designed for conditions where visibility is limited and focus is critical - Combines technical performance with contemporary design The collection targets users facing demanding natural elements, positioning the eyewear as essential equipment rather than fashion accessory. [View campaign details](https://tinyurl.com/ycyyvtz9)

Prada has launched the **Fold Bag** as part of its Spring/Summer 2026 collection, designed by Creative Directors Miuccia Prada and Raf Simons. **Key Features:** - Combines soft grain leather with metal details - Volume created through folding and knotting techniques - Side pockets form the body of the bag - Designed for everyday use with elegant functionality The bag represents a blend of practical design and refined aesthetics, with the body responding to natural movement. Campaign creative direction is by Ferdinando Verderi. [Explore the collection](https://tinyurl.com/3zv6najt)

Prada's Spring/Summer 2026 campaign takes a conceptual approach to advertising by examining the medium itself. Titled **Image of an Image**, the campaign features photographs that have been printed and then rephotographed by artist Anne Collier. **Key Details:** - Creative directors Miuccia Prada and Raf Simons lead the campaign - Features Prada Ambassadors including Hunter Schafer, Nicholas Hoult, Damson Idris, Carey Mulligan, Liu Wen, John Glacier, and Levon Hawke - Photography by Anne Collier with original images by Oliver Hadlee Pearch - Campaign creative direction and video by Ferdinando Verderi The campaign plays with perspective and layers of representation, treating photographs as physical objects rather than just images. Each shot captures a printed photograph that has been re-framed and photographed again, creating a meta-commentary on fashion advertising. View the full campaign at [Prada's website](https://tinyurl.com/5dbbu7m6).