Background

Yue Minjun - Laughing Man

Yue Minjun, one  of the most prominent blue-chip contemporary artists, enters the Web3  arena with an adventurous and groundbreaking multi-chapter project  Kingdom of the Laughing Man. Boundless, this collection's first drop  integrates unique and fun traits in Yue Minjun's iconic self-portrait  style. Each piece breaks tradition, reinterpreting the artist's work  through the prism of blockchain technology. Akin to Andy Warhol's  transformative approach in the '60s, leveraging industrial production  methods and commonplace brands to revolutionize modern art, Yue Minjun  employs the crypto-centric ""PFP,"" or Profile Picture, model. This  strategy, often undervalued by traditional art circles, allows for  releasing 999 unique 1/1 works, each standing as a vital piece worthy of  collection. Boundless signifies more than just the first chapter in  this extraordinary collection; it triggers a paradigm shift, bringing  renowned traditional artists into the Web3 space.

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