RaribleX Success Story: Mattel
Mattel, a leader in the toy industry, partnered with RaribleX to expand into the digital collectibles space. They launched NFT collections for Barbie and Hot Wheels on the Flow blockchain, introducing physical redeemable tokens. The collaboration resulted in a custom-branded marketplace focused on secondary sales. The platform has recorded a GMV of nearly $750,000, with nearly 500,000 website visits and over 215,000 unique wallets connected. Mattel's integration of blockchain technology positions it as a leader in the digital collectibles space.