
Mattel, a leader in the toy industry, partnered with RaribleX to expand into the digital collectibles space. They launched NFT collections for Barbie and Hot Wheels on the Flow blockchain, introducing physical redeemable tokens. The collaboration resulted in a custom-branded marketplace focused on secondary sales. The platform has recorded a GMV of nearly $750,000, with nearly 500,000 website visits and over 215,000 unique wallets connected. Mattel's integration of blockchain technology positions it as a leader in the digital collectibles space.
RaribleX Success Story: @Mattel 馃挍 An epic leap from physical to digital collectibles that captured new generations and re-engaged the older ones. virtual.mattel.com With numerous renowned IPs under its belt like Barbie and Hot Wheels, Mattel is a dominant force in the
Glitchy Bunnies NFT Collection Launches on Rarible Marketplace
**Glitchy Bunnies** are making their debut on the Rarible NFT marketplace. This follows the earlier announcement of **Buddies** landing on Rarible, which featured a free mint on MegaETH Testnet. The collection appears to be part of a broader rabbit-themed NFT series expanding across different platforms and networks. - New NFT collection launching on established marketplace - Part of ongoing rabbit-themed digital collectibles trend - Follows previous successful testnet deployment
MrFreeman0 Partnership with Rarible Teased
Rarible hints at an upcoming collaboration with **@MrFreeman0**, building anticipation with a cryptic announcement. The marketplace previously teased **@Megaeth_Punks** coming to their platform, suggesting a pattern of strategic NFT partnerships. - No specific details revealed about the MrFreeman0 project - Timeline remains unclear with only "coming soon" mentioned - Part of Rarible's ongoing expansion of featured collections Stay tuned for official announcements from both parties.
Rarible Creator Fund Awards First Grant to @Tuteth_
**Rarible Creator Fund** has awarded its first grant to creator @Tuteth_, marking the launch of a new funding initiative for NFT projects. The fund targets **established creators and brands** with strong intellectual property, offering grants between **$2,500 and $20,000** plus comprehensive launch support. **Key benefits include:** - Technical setup and custom mint pages - Allowlist management and phasing - Marketing and strategy guidance **Revenue sharing:** 10% of funded drop revenue flows back to RARI DAO treasury. Applications are open for brands, established creators, and communities ready to scale their NFT projects. [Apply here](https://tally.so/r/nGMaqj) | [Learn more](https://rari.foundation/blog/introducing-the-rarible-creator-fund)
馃敆 Etherlink Joins Rarible

**Etherlink** has officially launched on Rarible's marketplace, bringing **Tezos Smart Rollups** with Ethereum compatibility for secure, low-cost NFT trading. **Key Features:** - Combines Tezos technology with Ethereum compatibility - Offers secure and affordable NFT transactions - Users can earn points while trading **Launch Celebration:** Rarible is marking the integration with a **free commemorative Open Edition NFT** available for minting. **Recent Expansion:** This follows Rarible's recent additions of Polygon (Sept 12) and LightLink (Sept 2), showing the platform's continued growth across multiple blockchain networks. [Mint the commemorative NFT](https://rarible.com/etherlink/collections/0x32bf0100e8f2a04e897999779d3a93e7071d3c2c/drops) | [Explore Etherlink NFTs](https://rarible.com/etherlink)
Rarible Launches Natural Language NFT Query Tool

**Rarible introduces Model Context Protocol (MCP)**, a new tool enabling natural language queries for NFT data across blockchain networks. Key Features: - EVM chain support (Ethereum, Base, RARI Chain) - NFT ownership & collection lookups - Marketplace & sale information - Claude Pro integration The system allows users to query NFT data using simple language like *Show me the rarest NFT* or *Show NFTs under 0.05 ETH*. Target users include: - AI agent developers - LLM integration builders - Market analysts - UX developers Resources: - [NPM Package](https://www.npmjs.com/package/@rarible/protocol-mcp) - [Documentation](https://rarible.org) - [Developer Support](https://t.me/+lwFGyDGa29RiMWNi)