ENS Community Building: Focus on Developers First
Jeff Lau, the speaker from ENS, recently discussed at Meet Taipei how the ENS community was built by prioritizing developers. The talk covered the origins of ENS, its growth into a separate project with a $1M grant, and the creation of the ENS DAO. ENS currently has over 2.5M active .eth names, 750K unique owners, and has generated over $80M in revenue. By targeting and integrating with popular dApps and products, ENS gained exposure to new users and established itself as the norm for developers. The ENS DAO, established in 2021, decentralized the protocol and enabled community governance and funding for ecosystem projects.