The Evolution of Web3 User Acquisition
The Evolution of Web3 User Acquisition
🤔 Build It... Then What?
The Web3 industry's approach to user acquisition has evolved significantly from early 2025's optimistic build it and they will come mentality.
Recent data shows that simply building quality products is insufficient for success in the Web3 space. Projects now recognize that deliberate growth strategies are essential.
Key learnings:
- Product excellence alone doesn't guarantee user adoption
- Strategic user acquisition is becoming crucial
- Growth needs to be built alongside product development
This shift marks a more mature understanding of market dynamics in Web3, moving away from the build-first mindset toward a balanced approach of product development and user acquisition strategy.
If you build it, they won’t come… unless you build growth too.
How Aylab Helped DePIN Layer-1 Onboard 80K Active Wallets
Aylab successfully onboarded 80,000+ unique wallets for a DePIN Layer-1 blockchain in just 3 months. The campaign focused on: - Targeted DePIN-aligned audience acquisition - Integration with Telegram-native user flows - On-chain actions through their ad network Key success factors: - Incentives tied to actual product usage - Elimination of empty wallets - Automated transaction triggers - Sustainable daily active users The result was sustained daily transactions and high unique active wallets with organic retention. The approach prioritized building lasting engagement over short-term metrics. [Book a consultation](https://calendly.com/robertzw/aylab-catchup)
Aylab Community Hall Launch Event
Aylab Community Hall is launching a live event on July 10th at 10PM SGT. The session will feature special guests: - @bromentum_club - @jsr_coin - @blinklabs_ai The community gathering aims to facilitate authentic conversations and feedback among participants. Join the discussion at [Twitter Spaces](https://twitter.com/i/spaces/1MYGNwmdvewJw) for real-time engagement and community building. *Focus areas:* - Real conversations - Community feedback - Collaborative growth Join fellow community members for an evening of meaningful discussion and networking.
Rising Star 2024 Event Highlights Web3 Marketing Challenges
Key takeaways from the Rising Star 2024 event hosted by Xangle: - **Web3 Marketing Evolution**: The sector needs more sophisticated marketing approaches, particularly for gaming, DeFi, wallets, and blockchain projects operating with limited resources. - **Current Challenges**: * Excessive spending on ineffective campaigns * Poor tracking mechanisms * Misaligned target audience identification - **Solution Focus**: Implementation of first-party data targeting systems to match Web2 marketing standards. The event emphasized the critical need for efficient user acquisition strategies at scale while maintaining cost-effectiveness.
Aylab Launches Free Tracking Platform and Reaches TikTok Milestone
Aylab has introduced a free tracking platform to help maximize advertising ROI. The platform offers: - Unlimited tracking - Comprehensive click tracking - Estimated impressions - Live insights Users can access this service at no cost by signing up on https://aylab.io/ and navigating to the UTM Management Section. In other news, Aylab's TikTok account (@cricketflyofficial) has reached a significant milestone of 1.4 million followers. The company credits this achievement to the support of their CricketFly and Gamifly communities. Try out the new tracking platform and share your feedback!