Background

Aylab

Aylab is a company powering user acquisition for Web3 projects, primarily through mobile gaming. Through Gamifly, Aylab has published web3-powered games that have aggregated 5 million downloads and 2.5million unique active wallets. Through this user base, Aylab has delivered >50 million on-chain transactions to partners, including the likes of Base, Mantle, OpBNB, SKALE, etc. Aylab is launching Aylab Traffic Loop, a network that will power non-Aylab mobile games to deliver advertisements that are smart contract-integrated, thereby allowing Web3 projects/advertisers to acquire users directly.

Integrationstwitter

Aylabs Launches AI-Powered Web3 Advertising Engine

Thu 17th Jul 2025
Aylabs introduces a breakthrough in Web3 advertising with their AI-powered ad engine. The platform offers: - Real-time analysis of on-chain wallet data - Automated ad optimization across 500+ applications - Click-through rates reaching up to 12% - Bot-free traffic verification - Direct user acquisition through smart contract integration The system represents a shift from traditional digital advertising platforms like Google and Meta, offering **transparent**, **blockchain-verified** user acquisition. Built on experience from delivering over 50 million on-chain transactions, Aylabs' platform ensures advertisers pay for genuine engagement rather than mere clicks. [Learn more about Web3 advertising solutions](http://aylab.io)

Aylab Scales Cricket-Focused Web3 Game to 10M Downloads

Thu 17th Jul 2025
A mobile-first cricket gaming app has achieved significant milestones with Aylab's support: - Reached 10M+ downloads and ranked #1 on DappRadar - Leveraged partnerships with cricket influencers including Shadab Khan - Achieved viral growth through TikTok creators, with videos reaching 500K-1M views - Implemented successful referral systems and in-app gamification - Established full on-chain integration The app now serves as a major funnel for Web3 campaigns and wallet adoption. Success attributed to strategic combination of cricket culture engagement, influencer partnerships, and targeted user acquisition in high-intent regions. [Book a consultation with Aylab](https://i.aylab.io/50523d2db2687939)
Community article

Rising Star 2024 Event Highlights Web3 Marketing Challenges

Mon 2nd Dec 2024
Key takeaways from the Rising Star 2024 event hosted by Xangle: - **Web3 Marketing Evolution**: The sector needs more sophisticated marketing approaches, particularly for gaming, DeFi, wallets, and blockchain projects operating with limited resources. - **Current Challenges**: * Excessive spending on ineffective campaigns * Poor tracking mechanisms * Misaligned target audience identification - **Solution Focus**: Implementation of first-party data targeting systems to match Web2 marketing standards. The event emphasized the critical need for efficient user acquisition strategies at scale while maintaining cost-effectiveness.
Community article

Aylab Launches Free Tracking Platform and Reaches TikTok Milestone

Wed 16th Oct 2024
Aylab has introduced a free tracking platform to help maximize advertising ROI. The platform offers: - Unlimited tracking - Comprehensive click tracking - Estimated impressions - Live insights Users can access this service at no cost by signing up on https://aylab.io/ and navigating to the UTM Management Section. In other news, Aylab's TikTok account (@cricketflyofficial) has reached a significant milestone of 1.4 million followers. The company credits this achievement to the support of their CricketFly and Gamifly communities. Try out the new tracking platform and share your feedback!
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