Background

Aylab

Aylab is a company powering user acquisition for Web3 projects, primarily through mobile gaming. Through Gamifly, Aylab has published web3-powered games that have aggregated 5 million downloads and 2.5million unique active wallets. Through this user base, Aylab has delivered >50 million on-chain transactions to partners, including the likes of Base, Mantle, OpBNB, SKALE, etc. Aylab is launching Aylab Traffic Loop, a network that will power non-Aylab mobile games to deliver advertisements that are smart contract-integrated, thereby allowing Web3 projects/advertisers to acquire users directly.

Integrationstwitter

The Evolution of Web3 Advertising: Moving Beyond 2021 Tactics

Tue 11th Mar 2025
**Web3 advertising has evolved significantly since 2021.** Old tactics like meme pumps, blind crypto Twitter spending, and unfocused paid traffic no longer deliver results. Aylab's modern approach focuses on: - On-chain lookalike audiences - Wallet-based retargeting - Cross-platform performance loops - Product metric-driven growth The company reports success in helping protocols reach 100K+ active users through data-driven strategies and measurable conversions rather than hype-based marketing. *Key metrics from case studies:* - Sui Network: 1.6M monthly active wallets - Performance: 12% CTR (vs 3-4% industry average) - Network reach: 500+ Web3 apps
Community article

Rising Star 2024 Event Highlights Web3 Marketing Challenges

Mon 2nd Dec 2024
Key takeaways from the Rising Star 2024 event hosted by Xangle: - **Web3 Marketing Evolution**: The sector needs more sophisticated marketing approaches, particularly for gaming, DeFi, wallets, and blockchain projects operating with limited resources. - **Current Challenges**: * Excessive spending on ineffective campaigns * Poor tracking mechanisms * Misaligned target audience identification - **Solution Focus**: Implementation of first-party data targeting systems to match Web2 marketing standards. The event emphasized the critical need for efficient user acquisition strategies at scale while maintaining cost-effectiveness.
Community article

Aylab Launches Free Tracking Platform and Reaches TikTok Milestone

Wed 16th Oct 2024
Aylab has introduced a free tracking platform to help maximize advertising ROI. The platform offers: - Unlimited tracking - Comprehensive click tracking - Estimated impressions - Live insights Users can access this service at no cost by signing up on https://aylab.io/ and navigating to the UTM Management Section. In other news, Aylab's TikTok account (@cricketflyofficial) has reached a significant milestone of 1.4 million followers. The company credits this achievement to the support of their CricketFly and Gamifly communities. Try out the new tracking platform and share your feedback!
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