Rising Star 2024 Event Highlights Web3 Marketing Challenges
Rising Star 2024 Event Highlights Web3 Marketing Challenges
🎯 Web3 Marketing Gone Wrong
Key takeaways from the Rising Star 2024 event hosted by Xangle:
Web3 Marketing Evolution: The sector needs more sophisticated marketing approaches, particularly for gaming, DeFi, wallets, and blockchain projects operating with limited resources.
Current Challenges:
- Excessive spending on ineffective campaigns
- Poor tracking mechanisms
- Misaligned target audience identification
Solution Focus: Implementation of first-party data targeting systems to match Web2 marketing standards.
The event emphasized the critical need for efficient user acquisition strategies at scale while maintaining cost-effectiveness.
What we learn at Rising Star 2024 event hosted by @Xangle_official 👇 1️⃣ Web3 needs smarter marketing. Efficient user acquisition at greater scale is a MUST for gaming, DeFi, wallets, chains, enterprises, startups running on relatively limited resources. 2️⃣ The challenge?
Gamifly Partners with CreataChain to Expand GameFi Ecosystem
Gamifly announces strategic partnership with CreataChain to enhance their GameFi platform. The collaboration leverages CreataChain's dual-chain architecture and Lunar Link technology to deliver: - Seamless asset and data transfer between EVM and non-EVM layers - Enhanced performance through Zenith scaling - Flexible smart contract deployment on Catena This expansion follows Gamifly's earlier multichain developments, including integrations with BSC, ETH, and SOL. The platform aims to create a unified ecosystem for gaming, earning, and competition in Web3. Learn more at [CreataChain](http://creatachain.com) and [Aylab](http://aylab.io)
How a Global Exchange Generated $15M Trading Volume in MENA Region
A global cryptocurrency exchange achieved remarkable results in the MENA region through strategic implementation of: - $15M+ trading volume generated - 150+ verified traders onboarded - Timeline: Just 14 days Key success factors: - AI-powered advertising targeting - Gamified CRM system implementation - Focus on quality deposits and actual trades This follows their earlier success of acquiring 20K Web3 users at 37% lower costs using the Aylab Traffic Loop (ATL) system, which included: - AI-powered wallet targeting - Cross-platform traffic integration - Multi-touchpoint retargeting - Full-funnel conversion optimization [Read the detailed case study](https://aylab.medium.com/case-study-how-a-leading-exchange-drove-15m-in-trading-volume-in-mena-in-just-2-weeks-0ff9aa885900)
Aylab and Fomo__in Partner to Accelerate Web3 Startup Growth
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Aylab Partners with CodexField to Enable Content Monetization on Web3
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