Rising Star 2024 Event Highlights Web3 Marketing Challenges
Rising Star 2024 Event Highlights Web3 Marketing Challenges
馃幆 Web3 Marketing Gone Wrong

Key takeaways from the Rising Star 2024 event hosted by Xangle:
Web3 Marketing Evolution: The sector needs more sophisticated marketing approaches, particularly for gaming, DeFi, wallets, and blockchain projects operating with limited resources.
Current Challenges:
- Excessive spending on ineffective campaigns
- Poor tracking mechanisms
- Misaligned target audience identification
Solution Focus: Implementation of first-party data targeting systems to match Web2 marketing standards.
The event emphasized the critical need for efficient user acquisition strategies at scale while maintaining cost-effectiveness.
What we learn at Rising Star 2024 event hosted by @Xangle_official 馃憞 1锔忊儯 Web3 needs smarter marketing. Efficient user acquisition at greater scale is a MUST for gaming, DeFi, wallets, chains, enterprises, startups running on relatively limited resources. 2锔忊儯 The challenge?
馃幆 Aylab Launches AI-Powered Web3 User Targeting Platform
**Aylab introduces precision targeting for Web3 projects**, moving beyond traditional traffic generation to focus on quality user acquisition. **Key Features:** - AI-powered targeting of wallets with **real on-chain activity** - Real-time audience optimization to identify **high-conversion users** - Filtering system to eliminate bots and farming accounts The platform leverages Aylab's network of **500+ dApps** to provide intent-based growth data. This approach aims to help Web3 projects scale more effectively by targeting users most likely to engage meaningfully with their platforms. **The Solution:** Instead of casting a wide net for maximum traffic, Aylab's technology focuses on **precision targeting** using on-chain signals and behavioral data. Learn more at [aylab.io](http://aylab.io)
Aylab Partners with zkRace to Scale GameFi Through zk-Rollup Infrastructure

**Aylab announces partnership with zkRace** to advance GameFi development through cutting-edge zk-rollup technology. **zkRace highlights:** - World's first zk-rollup infrastructure designed specifically for gaming - Combines scalability, transparency, and engaging gameplay - Achieved 165x all-time high performance - Ranks among top GameFi projects in Web3 **Partnership benefits:** - Aylab's growth engine will expand zkRace's user base - Leverages Aylab's proven track record in Web3 user acquisition - Builds on previous collaboration announced in October The partnership positions both companies to capitalize on the growing intersection of gaming and blockchain technology, with zkRace providing the technical infrastructure and Aylab delivering user growth expertise.
馃幆 Aylab Launches AI-Powered Web3 Ad Network with 500+ dApps
**Aylab** has launched a comprehensive Web3 advertising platform designed to help projects achieve real growth beyond typical industry hype. **Key Features:** - AI-powered ad optimization for smarter targeting - On-chain targeting capabilities for precise user acquisition - Network of **500+ dApps** for broad reach - Proven results with major clients including **Bybit** and **Sui** The platform addresses a common Web3 challenge: while many companies promise growth, few deliver measurable results. Aylab's approach focuses on connecting projects with genuine, active users rather than bots or bounty hunters. The service combines artificial intelligence with blockchain-native targeting to optimize ad performance and user acquisition campaigns across the Web3 ecosystem. [Learn more about Aylab](http://aylab.io)
Aylab Partners with Hotcoin Global to Expand Web3 Project Reach

Aylab announces strategic partnership with Hotcoin Global exchange to enhance Web3 project exposure and trading accessibility. Key Partnership Details: - Hotcoin brings $2B+ daily trading volume - Platform serves 6M+ global users - Features comprehensive regulatory compliance The collaboration combines Aylab's traffic generation capabilities with Hotcoin's established market presence. This follows Aylab's recent partnership with Fomo__in, creating a robust ecosystem for Web3 project growth through combined launchpad services and user acquisition strategies. **Partnership Benefits:** - Enhanced project visibility - Broader market access - Streamlined trading infrastructure - Integrated growth solutions