Rising Star 2024 Event Highlights Web3 Marketing Challenges
Rising Star 2024 Event Highlights Web3 Marketing Challenges
馃幆 Web3 Marketing Gone Wrong
Key takeaways from the Rising Star 2024 event hosted by Xangle:
Web3 Marketing Evolution: The sector needs more sophisticated marketing approaches, particularly for gaming, DeFi, wallets, and blockchain projects operating with limited resources.
Current Challenges:
- Excessive spending on ineffective campaigns
- Poor tracking mechanisms
- Misaligned target audience identification
Solution Focus: Implementation of first-party data targeting systems to match Web2 marketing standards.
The event emphasized the critical need for efficient user acquisition strategies at scale while maintaining cost-effectiveness.
What we learn at Rising Star 2024 event hosted by @Xangle_official 馃憞 1锔忊儯 Web3 needs smarter marketing. Efficient user acquisition at greater scale is a MUST for gaming, DeFi, wallets, chains, enterprises, startups running on relatively limited resources. 2锔忊儯 The challenge?
The Evolution of Web3 Advertising: Moving Beyond 2021 Tactics
**Web3 advertising has evolved significantly since 2021.** Old tactics like meme pumps, blind crypto Twitter spending, and unfocused paid traffic no longer deliver results. Aylab's modern approach focuses on: - On-chain lookalike audiences - Wallet-based retargeting - Cross-platform performance loops - Product metric-driven growth The company reports success in helping protocols reach 100K+ active users through data-driven strategies and measurable conversions rather than hype-based marketing. *Key metrics from case studies:* - Sui Network: 1.6M monthly active wallets - Performance: 12% CTR (vs 3-4% industry average) - Network reach: 500+ Web3 apps
Aylab Launches Free Tracking Platform and Reaches TikTok Milestone
Aylab has introduced a free tracking platform to help maximize advertising ROI. The platform offers: - Unlimited tracking - Comprehensive click tracking - Estimated impressions - Live insights Users can access this service at no cost by signing up on https://aylab.io/ and navigating to the UTM Management Section. In other news, Aylab's TikTok account (@cricketflyofficial) has reached a significant milestone of 1.4 million followers. The company credits this achievement to the support of their CricketFly and Gamifly communities. Try out the new tracking platform and share your feedback!