The Evolution of Web3 Advertising: Moving Beyond 2021 Tactics
The Evolution of Web3 Advertising: Moving Beyond 2021 Tactics
🎯 Old School Web3 Ads Are Dead
Web3 advertising has evolved significantly since 2021. Old tactics like meme pumps, blind crypto Twitter spending, and unfocused paid traffic no longer deliver results.
Aylab's modern approach focuses on:
- On-chain lookalike audiences
- Wallet-based retargeting
- Cross-platform performance loops
- Product metric-driven growth
The company reports success in helping protocols reach 100K+ active users through data-driven strategies and measurable conversions rather than hype-based marketing.
Key metrics from case studies:
- Sui Network: 1.6M monthly active wallets
- Performance: 12% CTR (vs 3-4% industry average)
- Network reach: 500+ Web3 apps
Web3 growth shouldn’t rely on walled gardens like Google & Meta. Aylab bring transparent, AI-driven user acquisition pay for real outcomes, not empty clicks. 🔹 Verified users 🔹 Onchain transparency 🔹 Monetized user data Web3 marketing, redefined.
Aylab Development Roadmap: Powering the Future of Web3 Growth Aylab is the largest Web3 growth partner & the biggest multi-chain Web3 ads platform scaling projects with real users, real transactions, and real impact. Let’s dive into Aylab roadmap! 👇
Web2 Ads = Centralized platforms (Google, FB), data harvesting, intrusive targeting. Web3 Ads = Decentralized, privacy-first, user-owned data, and you earn from engagement. Web3 flips the script: Privacy + Transparency + Rewards > Exploitation.
Big news! Aylab has successfully integrated @Wormhole Queries, bringing onchain transparency to decentralized, AI-driven marketing. It's time to say goodbye to Web2 walled companies hoarding data & charging tolls with no outcomes. There have been 25 million verified Wormhole
Why Web3 growth is fundamentally broken — and how we’re fixing it @Aylab_io. A thread for founders, marketers, and builders who are tired of throwing tokens into a black hole.🧵🪡
Aylab Traffic Loop powers Web3 growth, including decentralized finance. Our smart contract-driven ad network boosts user acquisition, retention, and wallet activations for DeFi projects like @CryptoRubic and more. You'll see higher engagement and cross-chain adoption with our
🧵🪡Web2 growth hacks don’t work in Web3. No cookies. No pixels. No installs. Just wallets, chains, and vibes. Here’s how @Aylab_io is helping Sui & Lamina1 scale real users with on-chain performance marketing:
“Web3 ads don’t work.” Wrong. You’re just using them like it’s 2021. At Aylab, we’ve cracked the code. Let’s talk traction, targeting & truth.👇
Rising Star 2024 Event Highlights Web3 Marketing Challenges
Key takeaways from the Rising Star 2024 event hosted by Xangle: - **Web3 Marketing Evolution**: The sector needs more sophisticated marketing approaches, particularly for gaming, DeFi, wallets, and blockchain projects operating with limited resources. - **Current Challenges**: * Excessive spending on ineffective campaigns * Poor tracking mechanisms * Misaligned target audience identification - **Solution Focus**: Implementation of first-party data targeting systems to match Web2 marketing standards. The event emphasized the critical need for efficient user acquisition strategies at scale while maintaining cost-effectiveness.
Aylab Launches Free Tracking Platform and Reaches TikTok Milestone
Aylab has introduced a free tracking platform to help maximize advertising ROI. The platform offers: - Unlimited tracking - Comprehensive click tracking - Estimated impressions - Live insights Users can access this service at no cost by signing up on https://aylab.io/ and navigating to the UTM Management Section. In other news, Aylab's TikTok account (@cricketflyofficial) has reached a significant milestone of 1.4 million followers. The company credits this achievement to the support of their CricketFly and Gamifly communities. Try out the new tracking platform and share your feedback!