🎭 Prada Mode London Transforms Spectatorship
🎭 Prada Mode London Transforms Spectatorship
🎭 When Watchers Become...

Prada Mode London concluded its five-day run at Town Hall during Frieze, exploring how audiences gather and engage in the digital age.
The Audience by Elmgreen & Dragset served as the centerpiece - an immersive cinema installation featuring:
- Looped film with sculptural figures in silent observation
- The Conversation - a solitary café figure connected via video call
- Spectators becoming part of the narrative
The event examined visibility and absence in our hyperconnected world, where attention is fragmented and images overflow.
Celebrities including Sadie Sink, Daisy Ridley, Letitia Wright, and Amanda Gorman attended the cultural series.
Oliver Simm and Anson Boon gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &
Prada Ambassadors Sadie Sink and Damson Idris gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive
Riz Ahmed and Naomi Scott gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &
Honor Swinton Byrne and Jessica Henwick gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation
Nia Smith and CKTRL gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &
Tom Bateman and Tosin Cole gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &
A shared experience - and the spectacle of seeing itself. Prada Mode London animated Town Hall during Frieze, with a program designed to explore the idea of spectatorship and open up new ways of thinking about how audiences gather, watch, and respond. At its core: The Audience,
Prada Ambassadors Letitia Wright and Amanda Gorman gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive
Prada Ambassadors Charli D’Amelio and Harris Dickinson gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an
Prada Mode returns to London. From 15 to 19 October 2025, the thirteenth iteration of the contemporary cultural series will be presented at Town Hall, the newly restored landmark in King’s Cross. Coinciding with Frieze London, Prada Mode London features The Audience - an
At Town Hall, the recently restored landmark in King’s Cross, Prada Mode London takes place over five days – from 15-19 October. In collaboration with the artists Elmgreen & Dragset, the multi-day event centers around The Audience, an immersive installation that is both a
Archie Madekwe and Lukita Maxwell gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by
James Massiah and Enny gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &
Daisy Ridley at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen & Dragset.
🎭 Prada Fashion Editorial

**Amanda Murphy** stars in a new **Prada FW25** editorial for *10 Magazine USA*. The fashion shoot showcases Prada's latest Fall/Winter 2025 collection through striking imagery. **Creative Team:** - Photographer: Colin Leaman - Stylist: Imaan Sayed - Model: Amanda Murphy The editorial highlights Prada's continued influence in high fashion photography and editorial work. This collaboration brings together established fashion industry professionals to present the luxury brand's seasonal offerings through artistic visual storytelling.
ENHYPEN Models Prada FW25 Collection in Korean Fashion Editorial

**K-pop meets luxury fashion** as Prada ambassadors ENHYPEN showcase the brand's Fall/Winter 2025 collection in ARENA HOMME PLUS Korea. The editorial shoot was captured by photographer **Go Wontae** and directed by **Kim Janggun**, highlighting the intersection of Korean pop culture and high-end fashion. This collaboration continues Prada's strategic partnership with the seven-member boy group, following their previous editorial work with Harpers Bazaar Japan featuring the Spring/Summer 2025 collection. - ENHYPEN serves as official Prada ambassadors - Editorial features upcoming FW25 collection pieces - Shot by renowned Korean creative team The partnership demonstrates luxury brands' increasing focus on **K-pop influence** in global fashion marketing, particularly targeting younger demographics in Asian markets.
Prada Unveils Spring/Summer 2026 Womenswear Collection

**Miuccia Prada** and **Raf Simons** presented the Prada Spring/Summer 2026 Womenswear Collection on September 25th at 2 PM CEST. The creative duo continues their collaborative vision for the Italian luxury house, showcasing the upcoming season's women's ready-to-wear designs. This presentation follows Prada's recent Fall/Winter 2025 campaign featuring various talents and their ongoing Galleria bag campaign starring Scarlett Johansson, directed by Yorgos Lanthimos. The collection marks another milestone in the partnership between Prada and Simons, who joined as co-creative director alongside the house's matriarch.
Prada SS26 Menswear Show Announcement

Prada announces its Spring/Summer 2026 Menswear Collection showcase, scheduled for June 22nd at 2 PM CEST. The presentation will be led by creative directors Miuccia Prada and Raf Simons. This follows their successful Fall/Winter 2025 Womenswear Collection presentation held in February, continuing Prada's seasonal fashion calendar. - **Date**: June 22nd, 2025 - **Time**: 2 PM CEST - **Creative Directors**: Miuccia Prada & Raf Simons - **Collection**: Spring/Summer 2026 Menswear
Prada FW25 Show Design Merges Industrial and Luxe Elements
Prada's Fall/Winter 2025 show transforms the Deposito of Fondazione Prada through striking contrasts. The space features industrial metal scaffolding juxtaposed with an elegant carpet by Catherine Martin. The design philosophy reflects the collection's complexity through visual dichotomies: - Raw industrial elements vs refined details - Structural components vs decorative elements This follows Prada's recent cinematic direction, seen in their Galleria collection featuring handcrafted leather rosettes. *The intentional contrast between industrial and luxury elements creates a unique dialogue between space and fashion.*