🎭 Prada Mode London Transforms Spectatorship

🎭 When Watchers Become...

By Prada Timecapsule
Oct 27, 2025, 3:08 PM
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Prada Mode London concluded its five-day run at Town Hall during Frieze, exploring how audiences gather and engage in the digital age.​

The Audience by Elmgreen & Dragset served as the centerpiece - an immersive cinema installation featuring:

  • Looped film with sculptural figures in silent observation
  • The Conversation - a solitary café figure connected via video call
  • Spectators becoming part of the narrative

The event examined visibility and absence in our hyperconnected world, where attention is fragmented and images overflow.​

Celebrities including Sadie Sink, Daisy Ridley, Letitia Wright, and Amanda Gorman attended the cultural series.​

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Oliver Simm and Anson Boon gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &

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Prada Ambassadors Sadie Sink and Damson Idris gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive

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Riz Ahmed and Naomi Scott gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &

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Honor Swinton Byrne and Jessica Henwick gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation

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Nia Smith and CKTRL gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &

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Tom Bateman and Tosin Cole gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &

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Prada Ambassadors Letitia Wright and Amanda Gorman gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive

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Prada Ambassadors Charli D’Amelio and Harris Dickinson gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an

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At Town Hall, the recently restored landmark in King’s Cross, Prada Mode London takes place over five days – from 15-19 October. In collaboration with the artists Elmgreen & Dragset, the multi-day event centers around The Audience, an immersive installation that is both a

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Archie Madekwe and Lukita Maxwell gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by

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James Massiah and Enny gather at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen &

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Daisy Ridley at Town Hall, the newly restored landmark in King’s Cross, for the thirteenth iteration of Prada Mode. Presented during Frieze London, Prada Mode London is a multi-day cultural event featuring The Audience, an immersive installation by Elmgreen & Dragset.

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