Prada Linea Rossa Launches Eyewear Campaign with Jake Gyllenhaal
Prada Linea Rossa Launches Eyewear Campaign with Jake Gyllenhaal
🏔️ Gyllenhaal's extreme test
Prada has released its Linea Rossa Eyewear campaign featuring brand ambassador Jake Gyllenhaal. The "New Heights" campaign focuses on performance eyewear designed for extreme conditions.
Key Features:
- Emphasizes resilience and mental strength in high-performance environments
- Designed for conditions where visibility is limited and focus is critical
- Combines technical performance with contemporary design
The collection targets users facing demanding natural elements, positioning the eyewear as essential equipment rather than fashion accessory.
New Heights marks a return to the extremes. The Prada Linea Rossa Eyewear campaign, featuring Prada Ambassador Jake Gyllenhaal, explores resilience and mental strength in high-performance conditions. Designed for environments where visibility narrows and focus sharpens, Linea
ENHYPEN Celebrates Prada Boutique Opening in Taipei
Six members of K-pop group ENHYPEN attended the opening of Prada's new Breeze Nanshan boutique in Taipei on February 6, 2026. **Event Details** - NI-KI, JAKE, SUNOO, JUNGWON, HEESEUNG, and JAY represented Prada as brand ambassadors - The opening took place at the Breeze Nanshan location in Taipei - This follows the group's appearance at the 40th Golden Disc Awards in January, where they wore Prada **Recent ENHYPEN x Prada Appearances** At the Golden Disc Awards on January 10, the group wore navy tuxedos, white poplin shirts, and black leather lace-up shoes from Prada while being nominated for Best Album Division. The partnership between ENHYPEN and Prada continues to strengthen the luxury brand's presence in Asia's fashion and entertainment markets.
👕 Prada Drops Limited Shirt
Prada's February Time Capsule collection launches today, February 5th, available for 24 hours only on [Prada.com](http://Prada.com). **What's included:** - Limited-edition Prada shirt - Complimentary NFT with purchase The collection is available while supplies last. This marks Prada's continued monthly drop series, where exclusive items are released on the first Thursday of each month. [Learn more](https://tinyurl.com/3ddr4fwk)
Prada Unveils Fold Bag for Spring/Summer 2026
Prada has launched the **Fold Bag** as part of its Spring/Summer 2026 collection, designed by Creative Directors Miuccia Prada and Raf Simons. **Key Features:** - Combines soft grain leather with metal details - Volume created through folding and knotting techniques - Side pockets form the body of the bag - Designed for everyday use with elegant functionality The bag represents a blend of practical design and refined aesthetics, with the body responding to natural movement. Campaign creative direction is by Ferdinando Verderi. [Explore the collection](https://tinyurl.com/3zv6najt)
Prada SS26 Campaign Explores Layers of Reality Through Rephotographed Images
Prada's Spring/Summer 2026 campaign takes a conceptual approach to advertising by examining the medium itself. Titled **Image of an Image**, the campaign features photographs that have been printed and then rephotographed by artist Anne Collier. **Key Details:** - Creative directors Miuccia Prada and Raf Simons lead the campaign - Features Prada Ambassadors including Hunter Schafer, Nicholas Hoult, Damson Idris, Carey Mulligan, Liu Wen, John Glacier, and Levon Hawke - Photography by Anne Collier with original images by Oliver Hadlee Pearch - Campaign creative direction and video by Ferdinando Verderi The campaign plays with perspective and layers of representation, treating photographs as physical objects rather than just images. Each shot captures a printed photograph that has been re-framed and photographed again, creating a meta-commentary on fashion advertising. View the full campaign at [Prada's website](https://tinyurl.com/5dbbu7m6).