Aylab Aims Higher with Web3 Gaming and Smart Contract Ads

Aylab has developed a solution to address the common failure of Web3 campaigns that typically attract bots and low-value users. Their platform analyzes on-chain data across major L1s and L2s, examining: - Wallet age & activity patterns - Transaction volume & gas usage - DeFi, NFT, and DAO participation - Risk scoring for Sybil detection The system can differentiate between genuine users and airdrop farmers, enabling targeted campaigns for specific user segments like top bridgers or active NFT minters. Performance tracking focuses on meaningful on-chain outcomes such as staking, bridging, and referrals. Key differentiator: Aylab's approach uses wallet behavior data instead of traditional Web2 metrics, enabling precise targeting of high-value users.

Key takeaways from the Rising Star 2024 event hosted by Xangle: - **Web3 Marketing Evolution**: The sector needs more sophisticated marketing approaches, particularly for gaming, DeFi, wallets, and blockchain projects operating with limited resources. - **Current Challenges**: * Excessive spending on ineffective campaigns * Poor tracking mechanisms * Misaligned target audience identification - **Solution Focus**: Implementation of first-party data targeting systems to match Web2 marketing standards. The event emphasized the critical need for efficient user acquisition strategies at scale while maintaining cost-effectiveness.

Aylab has introduced a free tracking platform to help maximize advertising ROI. The platform offers: - Unlimited tracking - Comprehensive click tracking - Estimated impressions - Live insights Users can access this service at no cost by signing up on https://aylab.io/ and navigating to the UTM Management Section. In other news, Aylab's TikTok account (@cricketflyofficial) has reached a significant milestone of 1.4 million followers. The company credits this achievement to the support of their CricketFly and Gamifly communities. Try out the new tracking platform and share your feedback!