Strategy launches $250 BTC-themed Air Jordan 1 sneaker

September 8, 2026

Strategy has launched a $250 BTC-themed Air Jordan 1 sneaker, the Michael Saylor-led bitcoin treasury company's latest piece of branded merchandise. Notably, checkout on the store only accepts credit cards and Apple Pay — there is no Bitcoin payment option despite the company holding roughly 845,000 BTC.

The trademark shoe taps into the company's bitcoin-brand identity.
The absence of a BTC payment option at checkout drew attention given the firm's outsized bitcoin holdings.

Sources

LATEST: @Strategy launches a $250 $BTC-themed Air Jordan 1, but checkout only accepts cards and Apple Pay, with no Bitcoin payment option on the store of a company holding 845,000 $BTC. https://t.co/NcgSG6D2CWx.com ↗

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Strategy launches $250 BTC-themed Air Jordan 1 sneaker — Outposts