Mystery WSJ ad pushes CEOs to reject tokenized stocks

A full-page Wall Street Journal advertisement urging CEOs to opt out of tokenized stock trading sparked fresh pushback over the emerging onchain-equities market, drawing a public response from Securitize and leaving questions over who funded the campaign.

• The ad lands amid growing issuer resistance to tokenized-share venues, including the OKX–ICE venture and Securitize's own plans to bring Apple, Nvidia and Tesla shares to Solana.
• Securitize, which issues and manages BlackRock's BUIDL fund and is expanding into tokenized blue-chip stocks, answered the ad.
• The identity of the ad's backers and the scope of its impact were not disclosed.