Background

TIMEPiece Community

Owners of TIMEPieces will be able to connect their Digital Wallets to our site and receive unlimited access to TIME.com through TIME’s 100th Anniversary in 2023. They will also receive exclusive invites to some of our future, in-person events and access to a variety of exclusive digital experiences. We will also be offering additional opportunities to owners of multiple pieces.

TIMEPieces celebrates the work of artists, which has been a core aspect of the TIME brand for nearly 100 years.

The artists for the genesis collection of TIMEPieces come from a group organized by TIME Creative Director D.W. Pine. The group chosen to participate in TIMEPieces live on nearly every continent and use a wide variety of approaches to their work ranging from photography to illustrations to paintings and more. Nearly a quarter of them have produced covers for TIME in the past. Half have never produced a NFT. Some of the pieces are still and some are animated. All are completely original to TIME and each piece in the collection is themed around the idea of “Building a Better Future.”

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Super Bowl Represents Peak of Attention Economy, Not Escape

Fri 6th Feb 2026
The Super Bowl has evolved beyond a sporting event into the pinnacle of the attention economy, according to analysis by Eben Shapiro. **Key Points:** - The game serves as the apex of commercial capitalism rather than an escape from it - Super Bowl's economic impact extends across multiple sectors including advertising, ticket sales, and sports betting - The event demonstrates how major cultural moments have become vehicles for commercial engagement The Super Bowl's transformation reflects broader shifts in how audiences consume content and how brands compete for attention in an increasingly saturated media landscape. [Read the full analysis](<https://time.com/7372915/super-bowl-commercials-capitalism/>)

Nvidia CEO Jensen Huang: Deep AI Understanding Key to US Competitive Edge

Fri 6th Feb 2026
**Nvidia CEO Jensen Huang** positions artificial intelligence as the foundation of what he calls "the largest industrial revolution." Huang argues that a **thorough understanding of AI technology** will be critical for the United States to maintain its competitive advantage in the global AI race. The chip executive's perspective builds on his earlier statement that AI has become universal: "Every industry needs it, every company uses it, and every nation needs to build it." Huang was recently recognized as part of TIME's 2025 Person of the Year feature, "[Architects of AI](https://lnkd.in/etbjfawh?utm_source=twitter&utm_medium=social&utm_campaign=editorial&utm_content=050226)." The emphasis on **deep technical knowledge** rather than surface-level adoption suggests a shift in how nations and companies should approach AI development and implementation.

A'ja Wilson Opens Up About Emotional Beyoncé Encounter

Mon 9th Feb 2026
**TIME's 2025 Athlete of the Year A'ja Wilson** shared a vulnerable moment about meeting Beyoncé, revealing she had to "reel it in" to avoid breaking down emotionally. The WNBA star has been candid about the weight of her success and public expectations. In a previous interview, Wilson acknowledged: *"It's hard showing up every day and wearing this crown. It's heavy. It gets extremely heavy."* Despite the pressures, Wilson remains committed to her work and maintaining her composure in high-profile moments - even when meeting one of her idols. Read the full story at [TIME.com](https://time.com/7216381/aja-wilson-jordan-chiles-interview/)

European Sentiment Toward U.S. Shifts Amid Policy Changes

Mon 9th Feb 2026
Recent surveys reveal a significant shift in European attitudes toward the United States over the past year, primarily attributed to the Trump Administration's policies. **Key Points:** - Survey data shows marked change in European public opinion - Policy decisions from the current administration cited as main driver - The shift represents a notable departure from previous U.S.-Europe relations The findings highlight growing tensions in transatlantic relations and suggest potential implications for diplomatic cooperation moving forward. [Read full article](<https://time.com/7372884/jd-vance-booed-olympics-europe/?utm_source=twitter&utm_medium=social&utm_campaign=editorial&utm_content=070226>)

Team USA Gets Olympic-Ready: Behind-the-Scenes Uniform Fitting

Fri 6th Feb 2026
**Team USA's Olympic Journey Begins** Athlets are getting their first glimpse of official Olympic uniforms in an exclusive welcome experience. The process includes: - Initial uniform reveals and fittings - Final alterations and adjustments - Preparation for the opening ceremony This behind-the-scenes look captures the excitement and anticipation as Team USA prepares to represent the nation on the world stage. **Earlier Access** Previously, TIME provided an exclusive tour of the Olympic figure skating arena before competition begins, offering readers a rare view of the venue in its pre-event state. These insider perspectives give fans unprecedented access to Olympic preparations before the global spotlight turns on.

Sports Economy: From Extraction to Innovation

Mon 9th Feb 2026
Sebastian Buckup argues that **sports can either perpetuate extractive economic patterns or pioneer a new model of success**. The piece explores how the sports industry sits at a crossroads, with the potential to redefine value creation beyond traditional profit-driven approaches. Key points: - Sports currently mirror extractive economic systems - Opportunity exists to model alternative success metrics - The industry's influence could drive broader economic transformation The article connects to broader discussions about **crowdsourced strategies in sports**, which can introduce diverse perspectives and more innovative approaches to competition and organization. Read the full analysis: [Sports Economy Potential](https://time.com/7372749/sports-economy-potential/)

Milano Cortina 2026 Winter Olympics Opens Amid Security Concerns and Calls for Unity

Mon 9th Feb 2026
The 2026 Milano Cortina Winter Olympics kicked off with an opening ceremony that emphasized unity during a period of global division. The event comes as Italy has implemented heightened security measures in response to anticipated protests. **Key Points:** - Opening ceremony focused on themes of unity and togetherness - Italy enacted stricter security protocols ahead of expected demonstrations - The games are taking place against a backdrop of social and political tensions The Winter Olympics in Italy's Milano Cortina region aims to bring people together through sport, even as authorities prepare for potential civil unrest. Security forces have been deployed to manage any protests that may arise during the international sporting event. Read more: [Opening Ceremony Coverage](https://time.com/7372862/opening-ceremony-winter-olympics-2026-milano-cortina/) | [Security Measures](https://time.com/7372543/italy-protest-security-decree-arrest-protesters-winter-olympics-milan-cortina/)

YouTube CEO Neal Mohan Redefines What Makes a Video Go Viral in 2026

Mon 9th Feb 2026
YouTube CEO Neal Mohan is addressing the evolving definition of viral content in today's fragmented media landscape. **Key Context:** - The concept of "going viral" has become increasingly ambiguous as content consumption patterns shift - This marks Mohan's second public statement on the topic within days (previously discussed on Feb 9) - The discussion comes as AI tools like Brave's Leo are changing how users consume video content, allowing instant summarization rather than traditional viewing **Why It Matters:** - Platform algorithms and viewing habits have fundamentally altered what constitutes viral success - The traditional metrics of virality may no longer apply in an era of personalized feeds and AI-assisted consumption - YouTube's leadership perspective could influence how creators approach content strategy moving forward The timing suggests YouTube is actively working to reframe success metrics for creators in an AI-enhanced viewing environment.

The Physics Behind Figure Skating's Most Difficult Jumps

Fri 6th Feb 2026
**The Challenge of Axel Jumps** The triple and quadruple axel remain among figure skating's most difficult maneuvers due to their unique technical demands. Unlike other jumps, the axel requires a forward takeoff, adding an extra half-rotation to complete. **Why They're So Hard** - Skaters must generate enormous rotational speed while maintaining precise body position - The forward entry makes it harder to spot the landing - Quadruple axels require 4.5 rotations in the air, demanding exceptional strength and timing - Only a handful of skaters in history have successfully landed these jumps in competition **Technical Precision Required** The margin for error is razor-thin. Skaters must achieve the perfect combination of height, rotation speed, and body alignment. Even slight miscalculations can result in falls or under-rotations. [Read the full analysis](<https://time.com/7371786/figure-skating-triple-axel-jump-quadruple/>)

Local Resistance to Data Centers Threatens US AI Leadership

Fri 6th Feb 2026
**Growing Opposition to AI Infrastructure** America's AI ambitions face an unexpected challenge: local communities pushing back against massive data center developments. Rebecca Lissner warns that populist resistance could undermine the country's technological edge. **Key Concerns:** - Communities opposing data centers due to environmental and resource impacts - Rising tensions between national AI strategy and local interests - Potential advantage for competitors like China if US infrastructure stalls **Strategic Implications** The backlash highlights a critical tension: while winning the AI race could determine who shapes transformative technology for decades, achieving that requires infrastructure that many communities don't want in their backyards. This grassroots resistance represents a significant obstacle to maintaining America's technological leadership, as data centers are essential for training and deploying advanced AI systems. [Read the full analysis](https://time.com/7371825/trump-data-center-ai-backlash-ai-america-china/)
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