Action Model Converts 9,000 Users Through Embedded Quest Campaign
Action Model partnered with TaskOn to grow its community-owned AI project through an embedded growth campaign that prioritized quality over volume.
**The Strategy**
Instead of running a standalone campaign, Action Model integrated TaskOn's White-Label GrowthKit directly into its product interface. Users completed structured quests that filtered for genuine interest rather than passive clicks.
**Key Metrics**
- 8,991 verified participants from 37,619 visitors
- 77% visitor-to-participant conversion
- 32% Week 1 retention, 28% Week 2 retention
- 5% Day 30 retention baseline
**What Made It Different**
The campaign used a three-part system: quest funnels that naturally filtered participants, leaderboard mechanics for ongoing engagement, and community tools that converted 49% of visitors into followers. By embedding the growth infrastructure inside the product, Action Model retained all user data and relationships within its ecosystem.
The approach demonstrates how Web3 projects can build sustainable communities by focusing on behavioral verification rather than vanity metrics.
[Read the full case study](https://medium.com/@taskonxyz/web3-growth-study-case-how-action-model-built-8-991-verified-ai-believers-in-one-campaign-86d2d56f6a9a)