TaskOn Case Study: How OpenOcean Built 3,310 Retained Traders in 15 Days
TaskOn published a case study examining how DEX aggregator OpenOcean used their White-Label Growth Kit to acquire and retain users on Monad mainnet.
**The Campaign Structure:**
- 15-day campaign featuring 15 Monad ecosystem partners
- Ran natively inside OpenOcean's interface
- Used quest and points systems tied to actual trading behavior
**Key Results:**
- 7,875 qualified users completed tasks
- 3,310 verified, retained traders identified
- 97% of participants met full qualification criteria
- One returning user completed 116 trades post-campaign
**The Framework:**
TaskOn's approach focused on three stages: ecosystem collaboration for user acquisition, on-chain quests to identify genuine traders, and milestone rewards to drive retention. The system ran entirely within OpenOcean's product, allowing them to own all user data and relationships.
The case demonstrates TaskOn's positioning as an embedded growth infrastructure rather than an external campaign tool, with customization built around individual project needs.
[Read the full case study](https://medium.com/@taskonxyz/web3-growth-study-case-from-campaign-to-community-35f109edc5fb)