Nitro Collection by PUMA
The PUMA Nitro Collection is the digital twin to the physical NFRNO and Fastroid shoes that can be claimed with PUMA Materializer NFT in 2023.
Both designs were developed with the metaverse in mind. Designed first in 3D and tested in augmented reality before physical samples were ever created. The physical products are a first-of-their-kind experiment with new materials, technology, and design.
Holders of the PUMA Nitro Collection will receive premier access to future PUMA projects in the web3 and metaverse space.
Integrations
Elite Runner Rose Harvey Shares Her Unconventional Journey
Thu 29th May 2025
Rose Harvey opens up about her non-traditional path to becoming an elite runner in a new podcast episode. The discussion covers:
- Her late start in competitive running
- Taking calculated risks in pursuit of athletic dreams
- Finding freedom through following one's passion
The episode is available on both YouTube and Spotify, offering insights into Harvey's unique perspective on professional athletics and personal growth.
This follows PUMA's recent podcast featuring refugee-turned-champion Amanal Petros, highlighting the brand's focus on diverse athletic journeys.
Amanal Petros: From Refugee to Record-Breaking Runner
Thu 15th May 2025
In an inspiring new podcast episode, marathon runner **Amanal Petros** shares his remarkable journey from refugee to becoming one of the world's elite long-distance athletes.
The episode explores:
- His path through adversity and personal challenges
- The mindset that drove his success in professional running
- Key moments that shaped his athletic career
The interview is now available on [YouTube](youtube-link) and [Spotify](spotify-link), following the successful launch of the Go Wild Podcast series which recently featured Usain Bolt.
Usain Bolt Featured in Go Wild Podcast Premiere
Thu 1st May 2025
The inaugural episode of the Go Wild Podcast launches featuring an intimate conversation between track legends Usain Bolt and Colin Jackson.
The discussion covers:
- Personal authenticity
- Breaking athletic barriers
- Game-changing moments
- Embracing individuality
Available now on both Spotify and YouTube platforms.
Watch the unfiltered conversation with the world's fastest man as he shares insights and experiences from his remarkable career.
*Follow #GoWild for more updates and future episodes.*
PUMA x Portugal National Team Launch Historic Dual-Gender Kit Collection
Thu 9th Jan 2025
PUMA and the Portuguese National Team (@selecaoportugal) are making history with their first-ever unified kit design for both men's and women's teams.
Key Points:
- First joint men's/women's kit collection in Portuguese football history
- Partnership between @selecaoportugal and @pumafootball
- Official launch on January 6, 2025
The collaboration marks a significant step towards gender equality in Portuguese football, introducing identical professional-grade kits for both teams.
