iOS 18 Update Introduces Two-Step Contact Sharing
Apple's iOS 18 update now includes a two-step contact sharing flow, giving users more control but potentially hindering app distribution through contact lists. While this move towards user control is positive, Apple still limits hardware and software choices, tying users to the App Store.
Developers already face challenges in building, marketing, and getting their apps discovered. This new hurdle to social sharing, a powerful distribution tool, raises concerns.
The update highlights the ongoing debate between user control and developer flexibility. Some argue that infrastructure can be open, scalable, cost-effective, and provide excellent control for both developers and users - a vision that alternative platforms like Lens are committed to building.