BLOCKv

**Kraken introduces gamified loyalty program** featuring AR token hunts, interactive quests, and personalized challenges. - Users earn **Kraken tokens** for every action taken - All rewards are **verifiable on BLOCKv Network** - Loyalty points become **liquid and tradable assets** This marks a shift from traditional balance sheet loyalty programs to **user-owned digital rewards**. The integration combines augmented reality gaming with blockchain verification, allowing participants to truly own their earned rewards. The program transforms customer engagement by making loyalty rewards transferable and valuable beyond a single platform.

**Nearly $1 trillion in loyalty points** sits unused on corporate balance sheets, potentially making them the world's third largest currency. **BLOCKv is building the infrastructure** to make loyalty points liquid and spendable like cash through: - **SmartWallets** for storing tokenized points - **SmartNFTs** for engagement campaigns - **Enterprise-ready rails** for scalable tokenization Tyler Moebius from SmartMedia Tech explains how **Web3 technology bridges digital loyalty programs with real-world spending**, transforming idle corporate assets into active currency. This represents a major shift toward **making loyalty rewards truly valuable** for consumers while creating new engagement opportunities for brands.

BLOCKv is participating in ETHPrague to strengthen connections within the Web3 ecosystem. The team aims to share their experience in helping major brands implement frictionless Web3 solutions that have reached millions of users. Key points: - Focus on builder and partner networking - Sharing expertise from successful enterprise Web3 implementations - Open invitation for community meetups and collaboration This follows their active involvement in previous Road to ETHPrague meetups organized by EthereumCzech.

BLOCKv announces participation in two significant Dubai Web3 events from April 28th to May 1st: - **Casa Nebula 2049**: An exclusive gathering featuring influential Web3 figures - **TOKEN2049 Dubai**: A major Web3 industry conference The company will showcase their Web3 OS and SmartNFTs technology, demonstrating how these tools power digital experiences for leading brands. Event Details: - Dates: April 28 - May 1, 2025 - Location: Dubai - Registration: [Casa Nebula Event](https://lu.ma/rlvj77x5) Connect with BLOCKv team to learn about their latest developments in Web3 technology.

The BLOCKv ecosystem is transitioning to a foundation model with several key developments: - New non-profit BLOCKv Foundation launching Q1 2025 - Community governance framework giving $VEE holders proposal rights - Strategic open-sourcing of Web3 OS platform - Weekly updates and new roadmap forthcoming - Website redesign in development This follows the recent Tokenomics 2.0 update that introduced a new fee distribution system, splitting SmartNFT creation fees between staking rewards and end-user incentives.

BLOCKv has achieved a significant milestone with 50 million SmartNFTs created on their platform. These programmable NFTs are part of their Web3 OS initiative, designed to: - Connect physical and digital experiences - Enable brand engagement at scale - Drive digital loyalty programs SmartNFTs serve as a bridge between traditional and blockchain-based interactions, offering practical applications beyond traditional NFT use cases.

BLOCKv has introduced Tokenomics 2.0, a strategic update to their ecosystem growth model: - Focuses on expanding $VEE token utility - Aligns VEE more closely with user activity - Introduces a direct value distribution system - New VEE Fee distribution: - 50% to Staking - 50% to end-users interacting with SmartNFTs This update aims to: - Benefit the entire BLOCKv ecosystem - Empower and reward participants at all levels - Accelerate SmartNFT and VEE adoption For more details, visit: https://www.blockv.io/blog/blockv-introduces-tokenomics-20-rewarding-all-users-of-smartnfts