FIFA World Cup 2026 Tickets Powered by Avalanche Blockchain Reach 100,000+ Users
**FIFA leveraged Avalanche blockchain** to revolutionize World Cup 2026 ticket distribution and management through FIFA Collect.
**Key Features:**
- Priority ticket access for over 100,000 fans
- Secure secondary market trading capabilities
- Blockchain-based ownership verification
- Seamless user experience requiring no crypto knowledge
**Real-World Implementation:**
At watch parties held at SI Stadium, more than 80,000 attendees used blockchain-powered tickets without realizing it. Fans simply scanned their tickets like traditional events, while SI Tickets on Avalanche handled the backend infrastructure.
The system demonstrates how blockchain technology can enhance major sporting events through improved security, verifiable ownership, and legitimate secondary markets - all while maintaining the familiar ticketing experience fans expect.
Morgan Krupetsky discussed the implementation on NYSE Live, highlighting how FIFA Collect made blockchain accessible to mainstream audiences.