Avalanche Summit London Approaches - One Month Countdown Begins

The Cleveland Cavaliers have won Loyalty360's Best New Loyalty Program award, competing against major rewards applications across all industries. The **Cavs Rewards program** is built on the Avalanche blockchain in partnership with Uptop. The platform enables fans to earn premium rewards while deepening their connection with the team. **Key Details:** - First major sports franchise to win this industry-wide loyalty award - Built on Avalanche blockchain infrastructure - Developed in collaboration with Uptop - Offers fans rewards for engagement activities The recognition demonstrates growing adoption of blockchain technology in professional sports fan engagement programs.

**FIFA has deployed a custom Avalanche L1 blockchain** to tackle ticket scalping for the World Cup, demonstrating practical blockchain utility for mainstream users. **Key achievements:** - Over 100,000 ticket rights issued on-chain - $25M+ in secondary market volume processed - Blockchain operates invisibly to end users The system manages ticket access and secondary-market activity through FIFA Collect, with fans using the platform without needing to understand the underlying blockchain technology. This implementation showcases how blockchain can solve real-world problems - in this case, ticket fraud and scalping - while remaining completely transparent to everyday users. The technology handles significant transaction volume while providing the security and traceability benefits of distributed ledger technology. Full details available in the [CoinDesk feature](https://www.coindesk.com/tech/2026/06/17/fifa-wanted-avalanche-s-blockchain-to-help-curb-world-cup-ticket-scalping-here-s-how-it-s-going).

**Traditional finance continues its shift toward blockchain-based assets.** Sandy Kaul, Head of Innovation at Franklin Templeton, will speak at Avalanche Summit in New York City on September 16-17. Her presentation will focus on how tokenization enables faster settlement times and continuous yield generation for asset management. **Key points about the speaker:** - Leads digital asset and AI integration efforts at Franklin Templeton - Co-chairs the CFTC's Digital Asset Subcommittee - Serves on advisory boards for the World Economic Forum and DTCC The event aims to showcase why major asset managers are implementing tokenization strategies. Franklin Templeton has been among the traditional finance firms exploring blockchain technology for fund management and client services. [Register for Avalanche Summit](http://avalanchesummit.com)

**Dinari Global has selected Avalanche** as its blockchain platform to address the persistent challenge of fragmented liquidity across crypto markets. **Why Avalanche?** - Cross-market liquidity consolidation - Coordinated settlement capabilities - Elimination of siloed trading environments - Long-term scalability assurance Annabelle from Dinari emphasized that fragmented liquidity creates inferior market conditions. By building on Avalanche, Dinari aims to deliver a superior product experience for customers through unified liquidity pools and seamless cross-market operations.

**Matt Hougan, CIO of Bitwise**, will speak at Avalanche Summit NYC on September 16-17. The event brings together: - Asset managers and fintech leaders - Payment providers and AI innovators - Policy makers and builders - Global institutions This gathering focuses on the practical direction of institutional crypto adoption, featuring voices actively shaping the industry's future. [Get tickets](http://avalanchesummit.com)