Ripple signs third college sports sponsorship with Louisville
Ripple has signed a multi-year sponsorship with the University of Louisville athletics program, placing the $XRP logo on Denny Crum Court inside the three-point arc. The deal is Ripple's third major college sports partnership after earlier agreements with the University of Florida and the University of Kansas.
Financial terms were not disclosed. The sponsorships extend Ripple's push into mainstream brand visibility through sports as the company builds its stablecoin and tokenization businesses alongside XRP Ledger development.
Sources
- NEW: @Ripple signs a multi-year deal with University of Louisville Athletics, placing the $XRP logo on Denny Crum Court inside the three-point arc, its third major college sports partnership after Kansas and Florida. https://t.co/tHPLrpD9sFx.com ↗
- NEW: @Ripple signs a multi-year partnership with the University of Florida, placing $XRP logos on the field at Ben Hill Griffin Stadium starting this weekend. https://t.co/FBLfPZi9Bfx.com ↗
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