Rarible CEO Predicts All Commerce Will Move Onchain Despite NFT Stigma
**Rarible CEO Jonas Lamis** made a bold prediction during a recent Synopsis Events interview: *"All of commerce will eventually move onchain."*
**Key Discussion Points:**
- NFTs gained negative reputation in early days but underlying technology remains powerful
- Onchain commerce is rising and reshaping digital ownership
- Mobile experience and UX improvements are critical for Web3 adoption
- Vision extends to creators, brands, and collectors by 2030
**The Reality Check**
While the term "NFT" carries baggage from speculative bubbles, the blockchain infrastructure supporting digital ownership continues evolving. Lamis emphasized how this technology foundation will drive mainstream commerce adoption.
**What's Next**
The focus shifts from hype to practical applications - better mobile interfaces, smoother user experiences, and real utility for everyday transactions.
[Watch the full interview](Synopsis Events YouTube)