Prada's October Time Capsule: Limited Edition Shirt and NFT

Prada has released the first of two films created with National Geographic CreativeWorks, featuring ambassador Benedict Cumberbatch exploring the SEA BEYOND educational project in Japan. **Key Details:** - The film documents the waters around Japan's Izu Peninsula, two hours from Tokyo, known for rich marine life shaped by ocean currents and unique geology - This marks the fourth year of Prada's storytelling partnership with National Geographic CreativeWorks - SEA BEYOND is conducted in partnership with UNESCO's Intergovernmental Oceanographic Commission - The project aims to advance ocean literacy and create the next generation of ocean custodians **Financial Support:** Since July 2023, 1% of proceeds from the Prada Re-Nylon for SEA BEYOND Collection support the educational initiative. The film is part of Prada's broader Re-Nylon campaign, which features recycled materials made from discarded nylon, textile waste, and fishing nets collected globally. [Watch the full episode](https://tinyurl.com/mtk88hdh)

At the 98th Academy Awards, Prada dressed multiple attendees including Best International Feature Film winner Joachim Trier and brand ambassador Damson Idris. **Key Looks:** - **Joachim Trier** (winner for *Sentimental Value*): Black mohair tuxedo with white poplin shirt and black silk bowtie - **Damson Idris**: Navy double satin coat with shearling collar, black mohair gilet, and grey pinstriped trousers The brand also outfitted Felicity Jones in a pastel yellow satin gown with crystal embellishments and Ethan Hawke (Best Actor nominee) in a black silk tuxedo. Prada continues its presence at major awards ceremonies, having also dressed talent at the recent Actor Awards including Michelle Williams, Sam Rockwell, and Timothée Chalamet.

Prada launched its White Sun pop-up at Lotte Department Store Jamsil Avenuel in Seoul on March 16, 2026. **Key Details:** - ENHYPEN members SUNGHOON, JUNGWON, and JAY attended alongside fellow Prada Ambassadors Sana, Kim Taeri, and Jeon Somi - The installation explores themes of light and architecture - Pop-up runs through April 5, 2026 **What This Means:** The luxury brand continues expanding its presence in South Korea through strategic partnerships with K-pop and entertainment figures. The temporary retail experience showcases Prada's White Sun collection in a specially designed space. [Learn more about Prada White Sun](https://tinyurl.com/34zpwp5s)

Prada has unveiled a striking facade installation at its Fifth Avenue building in New York City, using standard commercial pipe scaffolding to create an architectural statement. **Key Features:** - Double-layer semi-transparent scrim wrapper produces a shifting moiré effect - Design changes appearance based on light, weather, and viewing angle - Integrated lighting grid reveals structural framework as daylight fades - Reflects Prada's exploration of contrasts: industrial vs. refined, functional vs. decorative The installation demonstrates the brand's ongoing interest in architectural dualities, transforming utilitarian construction materials into an evolving visual experience. The facade serves as both protective covering and artistic statement, blurring boundaries between temporary structure and permanent design. [Learn more]( https://tinyurl.com/mwby6vue)

Prada Beauty has introduced **Prada Touch**, its first blush line, presented by Global Ambassador Bella Hadid. **Key Details:** - Available in 8 different shades - Described as blendable, playful, and portable - Designed for on-the-go application The launch represents Prada's continued expansion into the beauty category, following their established Timecapsule model of limited releases. The collection aims to offer versatile color options suitable for various skin tones and preferences.