Prada's October Time Capsule: Limited Edition Shirt and NFT

Prada has launched the **Fold Bag** as part of its Spring/Summer 2026 collection, designed by Creative Directors Miuccia Prada and Raf Simons. **Key Features:** - Combines soft grain leather with metal details - Volume created through folding and knotting techniques - Side pockets form the body of the bag - Designed for everyday use with elegant functionality The bag represents a blend of practical design and refined aesthetics, with the body responding to natural movement. Campaign creative direction is by Ferdinando Verderi. [Explore the collection](https://tinyurl.com/3zv6najt)

Prada's Spring/Summer 2026 campaign takes a conceptual approach to advertising by examining the medium itself. Titled **Image of an Image**, the campaign features photographs that have been printed and then rephotographed by artist Anne Collier. **Key Details:** - Creative directors Miuccia Prada and Raf Simons lead the campaign - Features Prada Ambassadors including Hunter Schafer, Nicholas Hoult, Damson Idris, Carey Mulligan, Liu Wen, John Glacier, and Levon Hawke - Photography by Anne Collier with original images by Oliver Hadlee Pearch - Campaign creative direction and video by Ferdinando Verderi The campaign plays with perspective and layers of representation, treating photographs as physical objects rather than just images. Each shot captures a printed photograph that has been re-framed and photographed again, creating a meta-commentary on fashion advertising. View the full campaign at [Prada's website](https://tinyurl.com/5dbbu7m6).

Prada's **Triangle Fire Horse** installation has arrived at Chengdu IFS Mall, marking the second stop in a multi-city celebration of the Year of the Fire Horse. **Key Details:** - The installation runs through **March 3, 2026** - Prada Ambassador **Chen Haoyu** attended the opening alongside Chen Haosen, Li Qin, and Qu Chuxiao - Previously launched at Shanghai IFC Mall with ambassadors Yang Mi and Ma Long The luxury brand is bringing the Fire Horse to life through physical installations across Chinese cities, creating experiential moments that blend traditional zodiac symbolism with contemporary design. The Chengdu activation follows the Shanghai debut, where the installation appeared at both IFC Mall and Prada Rong Zhai.

Prada has unveiled its Fabric Archive in Levanella, Tuscany, where over 25,000 fabrics are meticulously preserved by hand. The archive serves as a physical repository of the fashion house's creative evolution. **Key Details:** - Archive contains embroidered grisaille, crystal mesh, and technical nylon samples - Each fabric represents a moment in Prada's design history - Located in Tuscany, materials are catalogued and stored as reference for future collections The archive functions as both historical record and creative resource, allowing designers to reference past materials and techniques. Full documentation available at [YouTube](https://youtu.be/n7KjzhOnP2E).

**Prada reveals the meticulous creation process** behind its Montecarlo collection, emphasizing traditional craftsmanship and refined construction techniques. **Key highlights:** - Creation begins with careful planning - outlines on paper and texture selection - Each cut and stitch reflects disciplined, refined craft - Uses *lavorazione a sacchetto* (slip-lasting method) for lightweight, flexible construction - Leather carefully selected and weighed for optimal softness **The process combines** performance-driven design with traditional Italian leather craftsmanship, translating speed and functionality into premium materials. [Discover more details](https://tinyurl.com/3sdwbkj5)