Prada Transforms Fifth Avenue Facade with Industrial Scaffolding Installation

Prada has released the first of two films created with National Geographic CreativeWorks, featuring ambassador Benedict Cumberbatch exploring the SEA BEYOND educational project in Japan. **Key Details:** - The film documents ocean literacy efforts near Japan's Izu Peninsula, known for its rich marine biodiversity - This marks the fourth year of Prada's storytelling partnership with National Geographic - SEA BEYOND is conducted with UNESCO's Intergovernmental Oceanographic Commission - 1% of proceeds from the Re-Nylon for SEA BEYOND Collection support the initiative The project aims to create the next generation of ocean custodians through global education programs. The Izu Peninsula location was chosen for its unique underwater environment, shaped by powerful currents and dramatic geology. [Watch the full episode](https://tinyurl.com/mtk88hdh)

Prada has launched the **Route bag** for Spring/Summer 2026, featuring a design that challenges traditional fashion hierarchies. **Key Design Elements:** - Pockets transformed into architectural structures through cutting, layering, and repetition - Straps and handles finished to suggest autonomy and freedom - Function elevated into ornament with sharp, defined presence - Contrasts between soft leather and structured assembly The Route bag follows Prada's earlier SS26 introduction of the Fold Bag, which featured soft grain leather shaped through folding and knotting with metal details. Both collections are directed by Miuccia Prada and Raf Simons, with campaign creative direction by Ferdinando Verderi. [Explore the Route bag collection](https://tinyurl.com/8zkrh75)

**Prada reveals the meticulous creation process** behind its Montecarlo collection, emphasizing traditional craftsmanship and refined construction techniques. **Key highlights:** - Creation begins with careful planning - outlines on paper and texture selection - Each cut and stitch reflects disciplined, refined craft - Uses *lavorazione a sacchetto* (slip-lasting method) for lightweight, flexible construction - Leather carefully selected and weighed for optimal softness **The process combines** performance-driven design with traditional Italian leather craftsmanship, translating speed and functionality into premium materials. [Discover more details](https://tinyurl.com/3sdwbkj5)

**Prada's December TimeCapsule** launches today with a 24-hour exclusive window. The luxury brand is offering: - Limited-edition Prada shirt - Complimentary NFT with purchase - Available only on [Prada.com](http://Prada.com) This continues Prada's monthly Web3 strategy, combining physical fashion with digital collectibles. The TimeCapsule series runs on the first Thursday of each month. **Act fast** - supplies are limited and the window closes tomorrow.

**Three Hollywood stars** made fashion statements at the Gotham Awards in New York on December 1, 2025, all wearing **Prada designs**. **Michael B Jordan** chose a sophisticated look with: - Dark slate grey double-breasted blazer - Soft green poplin shirt - Black satin tie and brushed leather lace-ups **Zoey Deutch** stood out in: - Yellow tulle dress with feather-effect sequin embroidery - Black satin platform shoes **Jayme Lawson** opted for elegance with: - Gray silk duchess satin dress - One-shoulder bow detail - Silver satin décolleté shoes The coordinated Prada presence highlights the brand's continued influence in **high-profile entertainment events**.