Prada Opens White Sun Pop-up in Seoul with K-pop Ambassadors

**Prada** has released the second documentary in its 2026 series, *Stewards of the Ocean: Hawaii*, featuring ambassador **Letitia Wright**. The film, created by **National Geographic CreativeWorks**, explores Hawaii's unique marine ecosystem where nearly a quarter of species are found nowhere else on Earth. The documentary showcases: - The **Prada Re-Nylon initiative** using recycled materials from fishing nets and plastic waste - The **SEA BEYOND educational project** in partnership with UNESCO's Intergovernmental Oceanographic Commission - Hawaiian concept of *Mālama ʻāina* - caring for land and ocean **Key Details:** Since July 2023, 1% of proceeds from the Prada Re-Nylon for SEA BEYOND Collection supports ocean literacy education globally. The collection follows eco-design principles for full recyclability. This follows the first 2026 documentary featuring Benedict Cumberbatch in Japan's Izu Peninsula. Both films highlight real-world impact of ocean preservation efforts. [Watch the full episode](https://tinyurl.com/mtk88hdh)

Prada has launched the **Route bag** for Spring/Summer 2026, featuring a design that challenges traditional fashion hierarchies. **Key Design Elements:** - Pockets transformed into architectural structures through cutting, layering, and repetition - Straps and handles finished to suggest autonomy and freedom - Function elevated into ornament with sharp, defined presence - Contrasts between soft leather and structured assembly The Route bag follows Prada's earlier SS26 introduction of the Fold Bag, which featured soft grain leather shaped through folding and knotting with metal details. Both collections are directed by Miuccia Prada and Raf Simons, with campaign creative direction by Ferdinando Verderi. [Explore the Route bag collection](https://tinyurl.com/8zkrh75)

**Prada reveals the meticulous creation process** behind its Montecarlo collection, emphasizing traditional craftsmanship and refined construction techniques. **Key highlights:** - Creation begins with careful planning - outlines on paper and texture selection - Each cut and stitch reflects disciplined, refined craft - Uses *lavorazione a sacchetto* (slip-lasting method) for lightweight, flexible construction - Leather carefully selected and weighed for optimal softness **The process combines** performance-driven design with traditional Italian leather craftsmanship, translating speed and functionality into premium materials. [Discover more details](https://tinyurl.com/3sdwbkj5)

**Prada's December TimeCapsule** launches today with a 24-hour exclusive window. The luxury brand is offering: - Limited-edition Prada shirt - Complimentary NFT with purchase - Available only on [Prada.com](http://Prada.com) This continues Prada's monthly Web3 strategy, combining physical fashion with digital collectibles. The TimeCapsule series runs on the first Thursday of each month. **Act fast** - supplies are limited and the window closes tomorrow.

**Three Hollywood stars** made fashion statements at the Gotham Awards in New York on December 1, 2025, all wearing **Prada designs**. **Michael B Jordan** chose a sophisticated look with: - Dark slate grey double-breasted blazer - Soft green poplin shirt - Black satin tie and brushed leather lace-ups **Zoey Deutch** stood out in: - Yellow tulle dress with feather-effect sequin embroidery - Black satin platform shoes **Jayme Lawson** opted for elegance with: - Gray silk duchess satin dress - One-shoulder bow detail - Silver satin décolleté shoes The coordinated Prada presence highlights the brand's continued influence in **high-profile entertainment events**.