GoDaddy and ENS Partnership Announcement

**ENS is gearing up for its v2 launch** by requiring developers to update their libraries and applications. Key requirements for ENSv2 readiness: - Update ENS libraries to latest versions - Ensure apps resolve names via **CCIP-Read protocol** - Verify **L2 compatibility** for name resolution - Implement Universal Resolver support The Universal Resolver serves as the foundation for ENSv2, enabling cross-chain name resolution and improved functionality. **Why this matters:** ENSv2 represents a significant upgrade to Ethereum's naming infrastructure, expanding beyond simple address mapping to comprehensive web3 identity management. Developers should review the [ENSv2 readiness documentation](https://docs.ens.domains/web/ensv2-readiness/) and test their applications now to ensure seamless transition. *Action needed: Update your ENS integrations before the v2 launch to avoid service disruptions.*

**ENS is evolving beyond personal naming** to include smart contract identification, making decentralized organizations safer and more user-friendly. **Key developments:** - DAOs can now name their smart contracts using ENS - Makes contracts more **legible and easier to integrate** - Enhances both **user experience and security** for Ethereum users **Leading the charge:** - @nounsdao pioneering contract naming adoption - @enscribe_ developing tools for easy contract naming - ENS_DAO supporting "Contract Naming Season" initiative This expansion transforms how users interact with smart contracts by replacing complex addresses with human-readable names, similar to how ENS already works for wallet addresses.

**ENS becomes core Ethereum infrastructure** following Devcon Argentina 2025. Key developments: - **Onchain identity now essential** for Ethereum ecosystem - Builders adopting ENS across **agents, L2s, and dApps** - ENS serving as **primary naming layer** for real-world events - Meeting growing demand for **decentralized identities** and websites The consensus from Buenos Aires is clear: ENS has evolved from optional to **fundamental infrastructure** for Ethereum's next phase of growth.

ENS showcased its **community-driven ecosystem** at a recent event, with multiple working groups hosting office hours at their booth. Key participants included: - ENS DAO working groups - zkEmail and Unruggable projects - Namespace and Enscribe platforms - Filecoin and Namehash Labs - Blockful and JustAName services - ENS Labs DevRel team The **bustling booth** highlighted ENS's strength through its diverse builder community, demonstrating the collaborative nature of the Ethereum naming ecosystem. *ENS continues to prove that decentralized infrastructure thrives on community participation and developer engagement.*

**ENS Labs has partnered with Nethermind** to build Namechain, their upcoming ZK rollup solution for scaling Ethereum naming services. **Key Partnership Details:** - Namechain will run on **Nethermind Surge**, built on Taiko's infrastructure - Teams aligned on performance optimization and developer experience - Focus on future collaboration around **onchain identity** solutions **Technical Foundation:** - Namechain will launch as a **based rollup** using Ethereum's own sequencing - Designed to provide affordable subname registrations with thousands of TPS - Will inherit Ethereum's security model while reducing gas costs **Strategic Vision:** - ENS is joining FABRIC to standardize rollup interoperability - Working toward shared liquidity across L2s (1 ETH = 1 ETH across chains) - Planning transition to native rollup when Ethereum infrastructure matures This partnership positions ENS to scale naming services efficiently while maintaining decentralization and security standards.