Fed study: bitcoin rallies draw in new crypto buyers

A new experiment by U.S. Federal Reserve researchers finds that exposure to bitcoin's past-year returns measurably boosts adoption. Households shown bitcoin's prior-year performance were 23% more likely to report owning crypto in a follow-up survey.

The study suggests rallies can pull in new retail participants, offering evidence on how price performance drives crypto ownership decisions. Details on the sample size and methodology are limited in the initial report.