Brevis Network and Trusta Labs Introduce ZK-Powered UX Personalization for Web3

🔓 Unlocking Tailored Web3 Experiences

By Linea
Apr 1, 2024, 5:42 PM
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Brevis Network and Trusta Labs have introduced a new solution for personalized user experiences in web3 applications, leveraging zero-knowledge proofs and on-chain data analysis.​ The ZK Media Score system allows decentralized applications (dapps) to tailor their interfaces based on users' engagement, value, and history across blockchain networks, while upholding privacy and decentralization principles.​ Trusta's MEDIA Score provides a standardized metric for user profiling, while Brevis' ZK coprocessing enables trustless access to historical on-chain data for smart contracts.​ This solution aims to bridge the gap between data utilization and decentralization, enabling tailored experiences such as lower trading fees or early access to NFT sales based on users' trustlessly shared engagement levels.​

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