
KuCoin 5.0, the platform-wide upgrade framed as the product expression of its "Trust, Built-in" brand initiative, is now live, with KuCoin promoting the rollout via its official X feed under #KuCoin5.0 and #TrustBuiltIn. To mark the launch, the exchange is running a limited-time campaign giving away 10,000 USDT across 200 winners.
The 5.0 upgrade spans compliance, technology, assets, experience, AI and wealth management, including a redesigned Profile Center 2.0, an AI Assistant 5.0, the Unified Trading Account (UTA) opening to VIP 1+ users with KCUSD usable as margin, and wealth products tied into Earn. CEO BC Wong said the upgrade is meant to make trust tangible across how users trade, manage assets and interact with the platform. Full details are in KuCoin's announcement.