Kraken recaps VIP summer, brings VIP portal to mobile

Kraken has recapped its VIP program's 2026 summer season: over 30 VIP events spanning F1 weekends tied to its Atlassian Williams F1 Team partnership (Montréal, Monaco, Silverstone, Monza, Madrid), FIFA World Cup hospitality in New York and New Jersey, Wimbledon, BTS at Tottenham, and private dinners from Charlotte to Zurich — including a Michelin-starred rooftop dinner in Prague. Two flagship retreats took clients to Saint-Émilion and Jackson Hole, with a Tokyo retreat teased as next.

• The VIP portal, live on Kraken Pro web since May, is now available on mobile; it centralizes stats, event registration, team contact, and weekly briefings from Chief Economist Thomas Perfumo
• June was the program's busiest month ever at 18 events, with World Cup matches nearly daily
• Kraken says further VIP portal updates are coming ahead of Kraken VIP 2027