Ethereum Name ServiceENSv2 went live on Ethereum mainnet on Oct. 27, delivering the rebuilt naming protocol together with a redesigned ENS App and a new ENS Explorer. ENS's official account amplified the activation with a post from core contributor @schmidsi calling it "the biggest upgrade of @ensdomains in its history." The App turns registration into a single action and brings renewals, profile customization and notifications into everyday use, while the Explorer lets anyone inspect a name's history, controller, resolution and configuration.
.eth names continue to work as-is; eligible names can be upgraded to ENSv2 directly in the ENS App, and names migrated at launch make their owners eligible for a commemorative ENSv2 NFT — ENS CEO Jeff Lau urged holders to migrate to claim it.
Ethereum Name Service
The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain.
ENS’s job is to map human-readable names like ‘alice.eth’ to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS also supports ‘reverse resolution’, making it possible to associate metadata such as canonical names or interface descriptions with Ethereum addresses.
ENS has similar goals to DNS, the Internet’s Domain Name Service, but has significantly different architecture due to the capabilities and constraints provided by the Ethereum blockchain. Like DNS, ENS operates on a system of dot-separated hierarchical names called domains, with the owner of a domain having full control over subdomains.
Top-level domains, like ‘.eth’ and ‘.test’, are owned by smart contracts called registrars, which specify rules governing the allocation of their subdomains. Anyone may, by following the rules imposed by these registrar contracts, obtain ownership of a domain for their own use. ENS also supports importing in DNS names already owned by the user for use on ENS.