Ethereum Name ServiceENS partners with CryptoCanal for Common S3nse
ENS is collaborating with CryptoCanal on Common S3nse, an upcoming event or campaign focused on using .eth names instead of copying long wallet addresses.
- Announced via ENS's official X account on July 8, 2025
- Trimmed message hints at promoting .eth names over pasted addresses; further details expected
Ethereum Name Service
The Ethereum Name Service (ENS) is a distributed, open, and extensible naming system based on the Ethereum blockchain.
ENS’s job is to map human-readable names like ‘alice.eth’ to machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. ENS also supports ‘reverse resolution’, making it possible to associate metadata such as canonical names or interface descriptions with Ethereum addresses.
ENS has similar goals to DNS, the Internet’s Domain Name Service, but has significantly different architecture due to the capabilities and constraints provided by the Ethereum blockchain. Like DNS, ENS operates on a system of dot-separated hierarchical names called domains, with the owner of a domain having full control over subdomains.
Top-level domains, like ‘.eth’ and ‘.test’, are owned by smart contracts called registrars, which specify rules governing the allocation of their subdomains. Anyone may, by following the rules imposed by these registrar contracts, obtain ownership of a domain for their own use. ENS also supports importing in DNS names already owned by the user for use on ENS.
