Marquette University Athletics is bringing fan rewards onchain, partnering with Uptop on Avalanche. Under the new Marquette Rewards program, fans can earn tickets, merch, and experiences through everyday purchases.
- Marquette joins a growing roster of schools and sports teams on Uptop's platform, extending the consumer-loyalty push running on Avalanche.
- Avalanche announced the move as breaking news on its X account, with a follow-up pointing fans to more detail on how Marquette is upgrading its rewards program.