Insomniac partners with Avalanche and Rain on festival fan loyalty
Rain is building the onchain loyalty program for Insomniac, the promoter behind EDC that hosts 450+ events and 30+ festivals a year for 7 million fans, in partnership with Avalanche. The rollout is centered on a single onchain wallet, tying fans' event experiences and rewards together.
- The announcement, shared breaking on Avalanche's X account, positions the entertainment world as running on Avalanche's network.
- Rain's payments infrastructure powers the loyalty rollout for the Live Nation-owned festival promoter, extending Avalanche's consumer and fan-loyalty push.
Sources
- RT @raincards: Rain is building onchain loyalty for Insomniac. Host of 450+ events and 30+ festivals a year for 7 million fans. One walle…x.com ↗
- BREAKING: Insomniac partners with Avalanche and Rain to use a new fan loyalty program. The world of entertainment, built on Avalanche. https://t.co/mF7gW9VFR0x.com ↗
- RT @VanHoVibes: BREAKING: Live nation + Insomniac just announced they’re bringing fan loyalty to avalanche 🔺x.com ↗
- BREAKING: Insomniac, the team behind the world’s largest festivals, brings fan loyalty to Avalanche, in partnership with Rain The world of entertainment, built on Avalanche. https://t.co/QEO3ttLSt5x.com ↗
