Ethena Pay launches on iOS for everyday USDe banking

Ethena launched Ethena Pay, its "internet money neobank" built on Avalanche, now live for download on iOS. The app brings everyday banking onchain, letting users save, send, and spend USDe worldwide, with Avalanche powering the rails and the launch offering up to 6% yield and 10% cashback. Avalanche described Ethena as a "digital dollar giant," and the launch drew attention from the Avalanche and Cointelegraph accounts.

The Block subsequently published a closer look at Ethena Pay, framing it as a consumer neobank coming directly from the dollar issuer itself rather than a traditional bank or fintech wrapper.