Cleveland Cavaliers report loyalty gains from Uptop on Avalanche

November 2, 2026

Cleveland Cavaliers are using Uptop, built on Avalanche, to understand their fans and grow the business, and are now sharing early results. Per Brandon Jirousek of the Cavs, blockchain-based loyalty delivered a 21% lift in partner spend and a 51% lift in online team shop revenue.

The numbers extend Uptop's run of sports-team adoption on Avalanche, alongside Marquette Athletics, which recently launched its own onchain fan rewards program on the platform.
Avalanche amplified the results on its official X account.

Sources

The Cleveland Cavaliers are using Uptop, built on Avalanche, to better understand their fans and grow their business. Brandon Jirousek of @cavs shares the results: a 21% lift in spend for partners and a 51% lift in the online team shop through blockchain loyalty. https://t.co/nPSdPF1g5bx.com ↗

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Cleveland Cavaliers report loyalty gains from Uptop on Avalanche — Outposts