Baylor Athletics launched a new fan rewards platform built with Uptop on Avalanche. Fans can connect with their favorite teams, earn points at participating Baylor sponsors, and redeem them for tickets, merchandise, and exclusive access.
- The platform follows a similar Penn State Rewards launch by Uptop on Avalanche, extending the model to another major college athletics program.
- Baylor is positioning the launch as proof that athletic departments can add blockchain-based fan engagement to their operations.