Starbucks Odyssey

Introducing a new dimension of the Starbucks brand. Here, we weave together our past, present, and future, offering a glimpse into what the next 50 years will look like. This is not just a new way to experience Starbucks. It is an invitation to join us on the journey and come together over coffeeStarbucks Odyssey is an extension of the existing Starbucks Rewards program, accessible using regular Starbucks Rewards login credentials. Members can participate in journeys, which involve interactive games and fun challenges designed to deepen their knowledge of coffee and Starbucks. As one of the first companies to integrate Web3 technology and NFTs with an industry-leading loyalty program at scale, and grounding the experience in coffee, connection, and community, Starbucks is entering the Web3 space differently than any other brand.Once a Journey is complete, members will be awarded with a collectable  (a Polygon-based NFT) and bonus Points towards their overall Point total. Stamps are collected, members Point total will increase, unlocking access to unique benefits and experiences that can be found anywhere else. There will be three levels of benefits and experiences that members can unlock, with the benefits and experiences becoming richer and more unique at the highest level. These benefits and experiences could range from a virtual espresso martini-making class at the lower level, to access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve Roasteries, or trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica at the higher levels.