Intention Markets and the Evolution of Economic Decision Making
The intention economy represents a significant shift in how markets operate, moving from seller-driven to buyer-focused systems. Here's what's happening:
- **Origin Trail** and **GS1** are pioneering the implementation of intention markets
- Personal knowledge graphs are being utilized to power AI agents
- This enables more autonomous and values-aligned market decisions
The system allows buyers to express their intentions and values, letting AI agents make smarter purchasing decisions on their behalf. This marks a fundamental shift from traditional market models where sellers push products to consumers.
Learn more at the [GS1 Global Forum 2025](https://forum.gs1.org)