Emmy Gets Physical: NFC-Powered Collectibles Coming from Marvel's Merch Team
Magic Eden's Emmy mascot is getting a physical merchandise line through a partnership with 223 World, the team behind collectibles for Marvel, Disney, and Coca-Cola.
**What's Coming:**
- Physical blind box collectibles featuring Emmy characters
- NFC-powered technology integration
- Connected to Magic Eden's ecosystem
- First reveal: EM PEPE character design
- Additional characters remain under wraps
The blind boxes represent a bridge between digital NFT culture and physical collectibles, leveraging 223 World's experience with major entertainment brands to bring Emmy into the real world.