The Last-Minute Mascot Switch That Defined VeeFriends
Just two days before VeeFriends' launch in May 2021, Gary Vaynerchuk made a pivotal decision to change the brand's mascot from Capable Caterpillar to Very, Very, Very, Very, Lucky Black Cat.
The black cat was chosen to represent misunderstood potential and challenge traditional superstitions. Its design includes a subtle NJ reference in its legs and tail, honoring Gary's New Jersey roots.
Key aspects of the mascot:
- Represents duality and balance
- Symbolizes turning perceived negatives into positives
- Embodies the philosophy that luck is a mindset, not chance
This last-minute change aligned perfectly with VeeFriends' core mission of embracing contradictions and finding opportunity in challenges.