We see NFTs as more than just a luck-of-the-draw lottery where one click determines the worth of your mint. Although each minter ultimately has an equal chance of pulling first-class rarity, this places the focus on the launch of the project. Those that pull a rare win, those that don't sit back and hope the floor moves up. With the rise of projects with increasing utility, concepts like gamification, fractionalisation and breeding - we found ourselves resonating with projects that allowed members of the community to engage in a project in more ways than simply opening up their wallets. This allows for developers and project creators to provide rewards for engaged communities, even after launch.